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WEG SA

Companies/Brazil  •  Curated by Admin Timeline.sg

WEG SA is a Brazilian multinational corporation founded in 1961, specializing in electric motors, industrial automation, and energy equipment. This timeline traces its corporate journey from a small motor manufacturer to a global leader in industrial technology.

Chronological Storyline (40 Milestones)

Sep 16, 1961 CE

WEG Founded by Three Entrepreneurs

Werner Ricardo Voigt, Eggon João da Silva, and Geraldo Werninghaus founded WEG in Jaraguá do Sul, Santa Catarina, Brazil, with the first electric motor produced later that year. The company's name derives from the initials of the founders' surnames. #brazil #manufacturing )

1962 CE

First Electric Motor Production

WEG produced its first electric motor, a 1-horsepower (0.75 kW) model, establishing the foundation for its core business. The company quickly gained a reputation for quality and reliability in the Brazilian market. #engineering #electricmotors )

1964 CE

Expansion into New Product Lines

WEG diversified its product portfolio by adding generators and transformers to its lineup, broadening its industrial customer base. This move marked the beginning of the company's strategy to offer integrated electrical solutions. #diversification #industry )

1967 CE

First International Export

WEG exported its first electric motors to Paraguay, initiating its international expansion. This milestone laid the groundwork for WEG's future global presence across more than 135 countries. #globaltrade #brazilianbusiness )

1970 CE

Construction of New Manufacturing Plant

WEG built a new, larger factory in Jaraguá do Sul to meet growing domestic and international demand. The expansion increased production capacity and allowed the company to invest in research and development. #manufacturing #growth )

1971 CE

Entry into the Automation Sector

WEG began producing industrial automation equipment, including motor starters and control panels. This diversification positioned the company as a one-stop shop for industrial electrical systems. #automation #industry40 )

1973 CE

First Overseas Sales Office in Germany

WEG opened its first overseas sales office in Hamburg, Germany, to strengthen its presence in the European market. This strategic move facilitated direct customer relationships and faster service. #internationalexpansion #europe )

1978 CE

Launch of the First High-Voltage Motor

WEG introduced its first high-voltage electric motor, capable of operating at voltages above 1 kV. This product line targeted heavy industries such as mining and oil & gas. #hightech #engineering )

1980 CE

Establishment of WEG Paint and Varnish Division

WEG created a dedicated paint and varnish division to supply coatings for its own motors and to external customers. This vertical integration improved quality control and reduced costs. #verticalintegration #materials )

1984 CE

First Motor Produced Exclusively for Export

WEG designed and manufactured a motor series specifically for the North American market, meeting NEMA standards. This product was a key driver of sales in the United States and Canada. #export #northamerica )

1987 CE

Acquisition of Motors EBERLE

WEG acquired Motors EBERLE, a Brazilian manufacturer of small electric motors, expanding its product range and customer base. This was one of the company's first major acquisitions. #acquisition #growth )

1990 CE

First Manufacturing Subsidiary Abroad in Germany

WEG established its first manufacturing plant outside Brazil in Garching, Germany, producing electric motors for the European market. This marked a significant step in becoming a global manufacturer. #globalization #manufacturing )

1992 CE

Launch of WEG Variable Frequency Drives

WEG introduced its first line of variable frequency drives (VFDs), enabling energy-efficient motor speed control. This product aligned with growing demand for energy savings and automation. #energyefficiency #automation )

1994 CE

Opening of Subsidiary in the United States

WEG opened a sales and distribution subsidiary in the United States, headquartered in New Jersey. This facilitated access to the world's largest industrial market. #usmarket #expansion )

Jun 24, 1996 CE

Initial Public Offering on B3

WEG held its initial public offering (IPO) on the São Paulo Stock Exchange (B3), raising capital to fund expansion. The ticker symbol WEGE3 became one of the most traded stocks on the exchange. #ipo #brazilianstockmarket )

1997 CE

Acquisition of Maquinas Gerais

WEG acquired Maquinas Gerais, a Brazilian generator and transformer manufacturer, strengthening its position in the power generation sector. The acquisition added complementary products and technology. #acquisition #powergeneration )

1999 CE

Launch of the WEG Modernization Program

WEG initiated a company-wide modernization program to upgrade manufacturing processes and implement lean production techniques. This improved efficiency and product quality across all plants. #leanmanufacturing #productivity )

2001 CE

Entry into the Oil and Gas Market

WEG developed specialized electric motors and automation systems for the oil and gas industry, including explosion-proof models. This sector became a key revenue driver. #oilandgas #specializedmotors )

2003 CE

Acquisition of Zest Energy

WEG acquired Zest Energy, an Argentine company specializing in electric motors and generators, expanding its presence in South America. The acquisition included a manufacturing plant in Buenos Aires. #acquisition #southamerica )

2004 CE

First WEG Motor Exceeds 1 Million Units Produced Annually

WEG's annual production of electric motors surpassed 1 million units, a testament to its manufacturing scale and market demand. The milestone underscored the company's leadership in the industry. #production #milestone )

2005 CE

Opening of Subsidiary in China

WEG established a subsidiary in China, including a manufacturing plant in Nantong, to tap into the rapidly growing Asian market. China became a major production hub for low-cost motors. #china #asiapac )

2007 CE

Launch of the WEF (WEG Energy Finance) Program

WEG introduced the WEG Energy Finance program to help customers finance energy efficiency projects using WEG equipment. This innovative financing model expanded the customer base. #energyefficiency #finance )

2008 CE

Acquisition of the Austrian Company ELIN Motoren

WEG acquired ELIN Motoren, an Austrian manufacturer of medium- and high-voltage motors, gaining advanced technology and a European production base. The deal enhanced WEG's global competitiveness. #acquisition #europe )

2010 CE

WEG Reaches R$ 5 Billion in Net Revenue

WEG's net revenue surpassed R$ 5 billion for the first time, driven by strong demand in domestic and international markets. The company's profitability also reached record levels. #financials #growth )

2011 CE

Acquisition of The Motors and Drives Business of GE

WEG acquired General Electric's industrial motor and drive business in Latin America, significantly expanding its market share in the region. The deal included GE's manufacturing facilities in Brazil. #acquisition #ge )

2012 CE

Launch of the WEG W22 Motor Line

WEG introduced the W22 series of electric motors, offering superior energy efficiency and reliability. The line became a global benchmark for industrial motors. #innovation #energyefficiency )

2013 CE

WEG Named One of the Most Innovative Companies in Brazil

WEG was recognized by Valor Econômico as one of the most innovative companies in Brazil, reflecting its continuous investment in R&D. The company had over 100 patents. #innovation #R&D )

2014 CE

Acquisition of the Chinese Company Changzhou

WEG acquired Changzhou, a Chinese manufacturer of low-voltage motors, to strengthen its production capacity in Asia. The move aimed to better serve the growing Chinese and Southeast Asian markets. #acquisition #china )

2015 CE

WEG Enters the Solar Energy Market

WEG launched a line of solar inverters and photovoltaic systems, diversifying into renewable energy. The expansion capitalized on Brazil's growing solar power sector. #renewables #solarenergy )

2016 CE

Opening of the WEG Global Technology Center

WEG inaugurated a state-of-the-art global technology center in Jaraguá do Sul, focusing on research, development, and testing of new products. The center consolidated innovation efforts. #R&D #technology )

2017 CE

WEG Achieves R$ 10 Billion in Net Revenue

WEG's net revenue reached R$ 10 billion, doubling in seven years. The milestone reflected strong overseas sales and acquisitions. #growth #financials )

2018 CE

Acquisition of TGM - Transformadores

WEG acquired TGM, a Brazilian transformer manufacturer, to expand its product range in the power distribution segment. The deal added oil-filled transformers to the portfolio. #acquisition #powerdistribution )

2019 CE

Launch of the WEG Digital Twin Platform

WEG introduced a digital twin platform for industrial equipment, enabling predictive maintenance and performance optimization. This marked WEG's entry into the Industrial Internet of Things (IIoT). #IIoT #digitaltransformation )

2020 CE

WEG Listed on B3's Corporate Sustainability Index (ISE)

WEG was included in B3's Corporate Sustainability Index (ISE), recognizing its environmental, social, and governance (ESG) practices. The company had implemented various sustainability initiatives. #ESG #sustainability )

2021 CE

Acquisition of the German Company ATB Group

WEG acquired the ATB Group, a German manufacturer of electric motors and generators, for approximately EUR 130 million. The acquisition strengthened WEG's position in Europe and added a premium brand. #acquisition #europe )

2021 CE

WEG Becomes a Member of the Dow Jones Sustainability Index

WEG was selected for the Dow Jones Sustainability Index (DJSI) Emerging Markets, highlighting its leadership in sustainable business practices. This recognition boosted the company's global reputation. #ESG #DJSI )

2022 CE

WEG Reaches R$ 25 Billion in Net Revenue

WEG's net revenue exceeded R$ 25 billion, driven by strong demand in automation and energy segments. The company's market capitalization surpassed R$ 100 billion on B3. #financials #marketcap )

2023 CE

Announcement of Hydrogen Fuel Cell Development

WEG announced a research project to develop hydrogen fuel cells for industrial applications, positioning itself in the emerging green hydrogen market. The project involved partnerships with Brazilian universities. #greenhydrogen #innovation )

2024 CE

WEG Acquires the Energy Storage Division of a US Company

WEG acquired the energy storage division of a US-based company, adding lithium-ion battery systems to its renewable energy portfolio. The move targeted the growing market for grid-scale storage. #energystorage #acquisition )

2024 CE

WEG Named Best Company in Brazil by Exame

WEG was voted the best company to work for in Brazil by Exame magazine, reflecting its strong corporate culture and employee satisfaction. The company had over 40,000 employees worldwide. #corporategovernance #employeeculture )