Chronological Storyline (40 Milestones)
Sep 16, 1961 CE
WEG Founded by Three Entrepreneurs
Werner Ricardo Voigt, Eggon João da Silva, and Geraldo Werninghaus founded WEG in Jaraguá do Sul, Santa Catarina, Brazil, with the first electric motor produced later that year. The company's name derives from the initials of the founders' surnames. #brazil #manufacturing )
1962 CE
First Electric Motor Production
WEG produced its first electric motor, a 1-horsepower (0.75 kW) model, establishing the foundation for its core business. The company quickly gained a reputation for quality and reliability in the Brazilian market. #engineering #electricmotors )
1964 CE
Expansion into New Product Lines
WEG diversified its product portfolio by adding generators and transformers to its lineup, broadening its industrial customer base. This move marked the beginning of the company's strategy to offer integrated electrical solutions. #diversification #industry )
1967 CE
First International Export
WEG exported its first electric motors to Paraguay, initiating its international expansion. This milestone laid the groundwork for WEG's future global presence across more than 135 countries. #globaltrade #brazilianbusiness )
1970 CE
Construction of New Manufacturing Plant
WEG built a new, larger factory in Jaraguá do Sul to meet growing domestic and international demand. The expansion increased production capacity and allowed the company to invest in research and development. #manufacturing #growth )
1971 CE
Entry into the Automation Sector
WEG began producing industrial automation equipment, including motor starters and control panels. This diversification positioned the company as a one-stop shop for industrial electrical systems. #automation #industry40 )
1973 CE
First Overseas Sales Office in Germany
WEG opened its first overseas sales office in Hamburg, Germany, to strengthen its presence in the European market. This strategic move facilitated direct customer relationships and faster service. #internationalexpansion #europe )
1978 CE
Launch of the First High-Voltage Motor
WEG introduced its first high-voltage electric motor, capable of operating at voltages above 1 kV. This product line targeted heavy industries such as mining and oil & gas. #hightech #engineering )
1980 CE
Establishment of WEG Paint and Varnish Division
WEG created a dedicated paint and varnish division to supply coatings for its own motors and to external customers. This vertical integration improved quality control and reduced costs. #verticalintegration #materials )
1984 CE
First Motor Produced Exclusively for Export
WEG designed and manufactured a motor series specifically for the North American market, meeting NEMA standards. This product was a key driver of sales in the United States and Canada. #export #northamerica )
1987 CE
Acquisition of Motors EBERLE
WEG acquired Motors EBERLE, a Brazilian manufacturer of small electric motors, expanding its product range and customer base. This was one of the company's first major acquisitions. #acquisition #growth )
1990 CE
First Manufacturing Subsidiary Abroad in Germany
WEG established its first manufacturing plant outside Brazil in Garching, Germany, producing electric motors for the European market. This marked a significant step in becoming a global manufacturer. #globalization #manufacturing )
1992 CE
Launch of WEG Variable Frequency Drives
WEG introduced its first line of variable frequency drives (VFDs), enabling energy-efficient motor speed control. This product aligned with growing demand for energy savings and automation. #energyefficiency #automation )
1994 CE
Opening of Subsidiary in the United States
WEG opened a sales and distribution subsidiary in the United States, headquartered in New Jersey. This facilitated access to the world's largest industrial market. #usmarket #expansion )
Jun 24, 1996 CE
Initial Public Offering on B3
WEG held its initial public offering (IPO) on the São Paulo Stock Exchange (B3), raising capital to fund expansion. The ticker symbol WEGE3 became one of the most traded stocks on the exchange. #ipo #brazilianstockmarket )
1997 CE
Acquisition of Maquinas Gerais
WEG acquired Maquinas Gerais, a Brazilian generator and transformer manufacturer, strengthening its position in the power generation sector. The acquisition added complementary products and technology. #acquisition #powergeneration )
1999 CE
Launch of the WEG Modernization Program
WEG initiated a company-wide modernization program to upgrade manufacturing processes and implement lean production techniques. This improved efficiency and product quality across all plants. #leanmanufacturing #productivity )
2001 CE
Entry into the Oil and Gas Market
WEG developed specialized electric motors and automation systems for the oil and gas industry, including explosion-proof models. This sector became a key revenue driver. #oilandgas #specializedmotors )
2003 CE
Acquisition of Zest Energy
WEG acquired Zest Energy, an Argentine company specializing in electric motors and generators, expanding its presence in South America. The acquisition included a manufacturing plant in Buenos Aires. #acquisition #southamerica )
2004 CE
First WEG Motor Exceeds 1 Million Units Produced Annually
WEG's annual production of electric motors surpassed 1 million units, a testament to its manufacturing scale and market demand. The milestone underscored the company's leadership in the industry. #production #milestone )
2005 CE
Opening of Subsidiary in China
WEG established a subsidiary in China, including a manufacturing plant in Nantong, to tap into the rapidly growing Asian market. China became a major production hub for low-cost motors. #china #asiapac )
2007 CE
Launch of the WEF (WEG Energy Finance) Program
WEG introduced the WEG Energy Finance program to help customers finance energy efficiency projects using WEG equipment. This innovative financing model expanded the customer base. #energyefficiency #finance )
2008 CE
Acquisition of the Austrian Company ELIN Motoren
WEG acquired ELIN Motoren, an Austrian manufacturer of medium- and high-voltage motors, gaining advanced technology and a European production base. The deal enhanced WEG's global competitiveness. #acquisition #europe )
2010 CE
WEG Reaches R$ 5 Billion in Net Revenue
WEG's net revenue surpassed R$ 5 billion for the first time, driven by strong demand in domestic and international markets. The company's profitability also reached record levels. #financials #growth )
2011 CE
Acquisition of The Motors and Drives Business of GE
WEG acquired General Electric's industrial motor and drive business in Latin America, significantly expanding its market share in the region. The deal included GE's manufacturing facilities in Brazil. #acquisition #ge )
2012 CE
Launch of the WEG W22 Motor Line
WEG introduced the W22 series of electric motors, offering superior energy efficiency and reliability. The line became a global benchmark for industrial motors. #innovation #energyefficiency )
2013 CE
WEG Named One of the Most Innovative Companies in Brazil
WEG was recognized by Valor Econômico as one of the most innovative companies in Brazil, reflecting its continuous investment in R&D. The company had over 100 patents. #innovation #R&D )
2014 CE
Acquisition of the Chinese Company Changzhou
WEG acquired Changzhou, a Chinese manufacturer of low-voltage motors, to strengthen its production capacity in Asia. The move aimed to better serve the growing Chinese and Southeast Asian markets. #acquisition #china )
2015 CE
WEG Enters the Solar Energy Market
WEG launched a line of solar inverters and photovoltaic systems, diversifying into renewable energy. The expansion capitalized on Brazil's growing solar power sector. #renewables #solarenergy )
2016 CE
Opening of the WEG Global Technology Center
WEG inaugurated a state-of-the-art global technology center in Jaraguá do Sul, focusing on research, development, and testing of new products. The center consolidated innovation efforts. #R&D #technology )
2017 CE
WEG Achieves R$ 10 Billion in Net Revenue
WEG's net revenue reached R$ 10 billion, doubling in seven years. The milestone reflected strong overseas sales and acquisitions. #growth #financials )
2018 CE
Acquisition of TGM - Transformadores
WEG acquired TGM, a Brazilian transformer manufacturer, to expand its product range in the power distribution segment. The deal added oil-filled transformers to the portfolio. #acquisition #powerdistribution )
2019 CE
Launch of the WEG Digital Twin Platform
WEG introduced a digital twin platform for industrial equipment, enabling predictive maintenance and performance optimization. This marked WEG's entry into the Industrial Internet of Things (IIoT). #IIoT #digitaltransformation )
2020 CE
WEG Listed on B3's Corporate Sustainability Index (ISE)
WEG was included in B3's Corporate Sustainability Index (ISE), recognizing its environmental, social, and governance (ESG) practices. The company had implemented various sustainability initiatives. #ESG #sustainability )
2021 CE
Acquisition of the German Company ATB Group
WEG acquired the ATB Group, a German manufacturer of electric motors and generators, for approximately EUR 130 million. The acquisition strengthened WEG's position in Europe and added a premium brand. #acquisition #europe )
2021 CE
WEG Becomes a Member of the Dow Jones Sustainability Index
WEG was selected for the Dow Jones Sustainability Index (DJSI) Emerging Markets, highlighting its leadership in sustainable business practices. This recognition boosted the company's global reputation. #ESG #DJSI )
2022 CE
WEG Reaches R$ 25 Billion in Net Revenue
WEG's net revenue exceeded R$ 25 billion, driven by strong demand in automation and energy segments. The company's market capitalization surpassed R$ 100 billion on B3. #financials #marketcap )
2023 CE
Announcement of Hydrogen Fuel Cell Development
WEG announced a research project to develop hydrogen fuel cells for industrial applications, positioning itself in the emerging green hydrogen market. The project involved partnerships with Brazilian universities. #greenhydrogen #innovation )
2024 CE
WEG Acquires the Energy Storage Division of a US Company
WEG acquired the energy storage division of a US-based company, adding lithium-ion battery systems to its renewable energy portfolio. The move targeted the growing market for grid-scale storage. #energystorage #acquisition )
2024 CE
WEG Named Best Company in Brazil by Exame
WEG was voted the best company to work for in Brazil by Exame magazine, reflecting its strong corporate culture and employee satisfaction. The company had over 40,000 employees worldwide. #corporategovernance #employeeculture )