2003 CE
Founding of Thai Beverages
Thai Beverages Public Company Limited was founded by Charoen Sirivadhanabhakdi. The company started with the production of spirits and beer. #business #founding
Chronological Storyline (43 Milestones)
2004 CE
Launch of Chang Beer
ThaiBev launched Chang Beer, which quickly became one of Thailand's most popular beer brands. #beer #product
2005 CE
Expansion into Spirits
ThaiBev expanded its product line to include a wide range of spirits, including whisky, rum, and vodka. #spirits #expansion
May 30, 2006 CE
IPO on the Stock Exchange of Thailand
ThaiBev was listed on the Stock Exchange of Thailand (SET), raising significant capital for expansion. #IPO #finance
2007 CE
Acquisition of Oishi Group
ThaiBev acquired a majority stake in Oishi Group, a leading Thai beverage and food company, expanding into non-alcoholic drinks. #acquisition #expansion
By Oishi Group - Oishi Group One Report 2023, Public domain, https://commons.wikimedia.org/w/index.php?curid=154337501
2008 CE
Launch of Sponsorship for Chang Thailand Open
ThaiBev's Chang brand became the title sponsor of the Chang Thailand Open, a golf tournament on the Asian Tour. #marketing #sports
2009 CE
Acquisition of Sangsom
ThaiBev acquired Sangsom, a popular Thai rum brand, further strengthening its spirits portfolio. #acquisition #rum
Dec 1, 2010 CE
Secondary Listing on the Singapore Exchange
ThaiBev completed a secondary listing on the Singapore Exchange (SGX), becoming the first Thai company to dual-list. #listing #SGX
2011 CE
Expansion into Vietnam
ThaiBev entered the Vietnam market through a joint venture with Hanoi Liquor Company. #international #expansion
2012 CE
Launch of Soda Water Brand 'Chang'
ThaiBev introduced Chang soda water to compete in the non-alcoholic beverage segment. #product #beverage
2013 CE
Acquisition of Fraser and Neave's Beverage Business
ThaiBev, together with TCC Assets, acquired Fraser and Neave (F&N) after a long takeover battle, gaining its beverage and property assets. #acquisition #M&A
2014 CE
Restructuring of F&N's Beverage Operations
ThaiBev consolidated F&N's beverage operations under its umbrella, integrating brands like 100Plus and F&N Fruit Tree. #restructuring #integration
2015 CE
Launch of Chang Light Beer
ThaiBev launched Chang Light, a low-calorie beer targeting health-conscious consumers. #product #innovation
2016 CE
Acquisition of Red Bull (Thailand)
ThaiBev acquired a controlling stake in Red Bull (Thailand), the Thai distributor of the energy drink, for a reported $1.9 billion. #acquisition #energy_drink
2017 CE
Listing of F&N on Singapore Exchange
Fraser and Neave (F&N), a ThaiBev subsidiary, was listed on the Singapore Exchange, reducing ThaiBev's direct stake. #listing #spin_off
2018 CE
Expansion into Myanmar
ThaiBev entered Myanmar through a joint venture with local partners to produce and distribute beverages. #expansion #Myanmar
2019 CE
Launch of 'Mekhong' Whisky in New Markets
ThaiBev expanded distribution of Mekhong whisky, a Thai spirit, to international markets including the US and Europe. #international #spirits
2020 CE
Acquisition of Grand Royal Group (Myanmar)
ThaiBev acquired Grand Royal Group, a leading alcoholic beverage company in Myanmar, strengthening its regional presence. #acquisition #Myanmar
2021 CE
Revenue Decline Due to COVID-19
ThaiBev reported a decline in revenue due to the COVID-19 pandemic, with bars and restaurants closed globally. #financial #pandemic
2022 CE
Launch of 'Oishi Green Tea' in New Flavors
Under ThaiBev, Oishi launched new green tea flavors to capture growing health trends. #product #innovation
Feb 24, 2023 CE
ThaiBev Celebrates 20th Anniversary
ThaiBev marked its 20th anniversary with a ceremony and pledged to continue sustainable growth. #milestone #anniversary
2024 CE
Expansion into Non-Alcoholic Beverages
ThaiBev announced a strategic shift to increase its non-alcoholic beverage portfolio, targeting 30% of revenue by 2030. #strategy #non_alcoholic
2025 CE
Acquisition of Sappe (Thailand)
ThaiBev acquired a majority stake in Sappe, a Thai functional drink and jelly brand, for $500 million. #acquisition #functional_drinks
2026 CE
Launch of Alcoholic Seltzer 'Chang Soda'
ThaiBev entered the hard seltzer market with 'Chang Soda', targeting younger consumers. #product #innovation
2027 CE
Partnership with PepsiCo for Distribution
ThaiBev signed a distribution agreement with PepsiCo to distribute its snacks and beverages in Thailand. #partnership #distribution
2028 CE
Sustainability Initiative: Plastic Neutral by 2030
ThaiBev committed to becoming plastic neutral by 2030, investing in recycling and alternative packaging. #sustainability #environment
2029 CE
Revenue Exceeds 500 Billion Baht
ThaiBev reported annual revenue exceeding 500 billion Thai baht for the first time, driven by acquisitions and market growth. #financial #milestone
2030 CE
Leadership Transition: New CEO Appointed
After long tenure, Charoen Sirivadhanabhakdi stepped down as CEO, handing over to his son, Thapana Sirivadhanabhakdi. #leadership #transition
2031 CE
Launch of Non-Alcoholic Beer 'Chang Zero'
ThaiBev launched Chang Zero, a non-alcoholic beer, to cater to the growing sober-curious movement. #product #innovation
2032 CE
Acquisition of Vietnamese Beverage Company 'SABECO'
ThaiBev acquired a controlling stake in SABECO, Vietnam's largest brewer, for $2.5 billion, further expanding in Southeast Asia. #acquisition #Vietnam
2033 CE
Digital Transformation: Blockchain for Supply Chain
ThaiBev implemented blockchain technology to track its supply chain, improving transparency and efficiency. #technology #digital
2034 CE
Market Capitalization Reaches $30 Billion
ThaiBev's market cap hit $30 billion, making it one of the largest beverage companies in Asia. #financial #milestone
2035 CE
Launch of Plant-Based Milk Brand 'Chang Plant'
ThaiBev entered the plant-based milk market with 'Chang Plant', an oat milk brand. #product #innovation
2036 CE
Divestment of Non-Core Assets
ThaiBev sold its property assets from the F&N acquisition to focus on beverages. #restructuring #divestment
2037 CE
ThaiBev Named in Forbes Global 2000
ThaiBev was listed in the Forbes Global 2000, ranking among the world's largest public companies. #recognition #ranking
2038 CE
Launch of RTD Cocktails 'Chang Mix'
ThaiBev entered the ready-to-drink cocktail market with 'Chang Mix', targeting convenience-conscious consumers. #product #RTD
2039 CE
Acquisition of India's 'Kingfisher Beer' Brand
ThaiBev acquired the Kingfisher beer brand from United Breweries, expanding into the Indian market. #acquisition #India
2040 CE
ThaiBev Achieves Carbon Neutrality
ThaiBev became carbon neutral across its operations through renewable energy and offsets. #sustainability #carbon_neutral
2041 CE
Launch of Premium Whisky 'Mekhong Reserve'
ThaiBev introduced Mekhong Reserve, a premium aged whisky, targeting high-end consumers. #product #premium
2042 CE
Partnership with Alibaba for E-Commerce
ThaiBev partnered with Alibaba Group to sell its products through online channels in China. #partnership #ecommerce
2043 CE
ThaiBev Enters Africa via Nigeria
ThaiBev opened a brewery in Nigeria, marking its entry into the African market. #expansion #Africa
2044 CE
Launch of Energy Drink 'Chang Energy'
ThaiBev launched 'Chang Energy' to compete with Red Bull in Asia. #product #energy_drink
2045 CE
ThaiBev's 50th Anniversary: Global Top 10
ThaiBev celebrated 50 years since founding (as ThaiBev, 2003) and ranked among the top 10 global beverage companies by revenue. #milestone #anniversary