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Sterra

Automotive/EV brands  •  Curated by Admin Timeline.sg

Sterra history under Chery Auto. Origin: China. Status: Active. Sterra is Chery Automobile's premium new energy vehicle brand launched in 2023, focusing on high-end electric and extended-range vehicles for the Chinese and global markets.

Chronological Storyline (18 Milestones)

Apr 7, 2023 CE

Chery announces new NEV strategy

Chery Auto officially announces its comprehensive new energy vehicle strategy at a brand night event, introducing three new sub-brands including a high-end NEV marque later named Sterra. #China #CheryAuto #Independent · Wikipedia: https://en.wikipedia.org/wiki/Chery_Automobile

Messestand auf der IAA 2017 in Frankfurt
Messestand auf der IAA 2017 in Frankfurt
By Olaf Kosinsky - Own work, CC BY-SA 3.0 de, https://commons.wikimedia.org/w/index.php?curid=75466924
Apr 18, 2023 CE

Sterra ES sedan concept revealed

Alongside the ET, the Sterra ES concept is revealed as a mid-to-large premium electric sedan, aiming to compete in the lucrative executive EV segment dominated by Tesla and NIO. #China #CheryAuto #800VArchitecture Source — Wikipedia:

Apr 18, 2023 CE

Sterra ET concept debuts in Shanghai

The Sterra ET concept is unveiled at the Shanghai Auto Show, previewing a flagship electric SUV that embodies the brand's vision for futuristic design and advanced autonomous driving capabilities. #China #CheryAuto #DualMotor Source — Wikipedia:

Apr 18, 2023 CE

Sterra brand officially launched

Chery officially launches the Sterra (Xingtu) brand at the Shanghai Auto Show, positioning it as a premium new energy vehicle marque focusing on advanced electric and extended-range technologies. #China #CheryAuto #Independent Source — Wikipedia:

Oct 19, 2023 CE

Sterra ES production model unveiled

The production-ready Sterra ES is officially unveiled, featuring an 800-volt high-voltage architecture for ultra-fast charging and advanced driver assistance systems developed in-house by Chery. #China #CheryAuto #800VArchitecture · Wikipedia: https://en.wikipedia.org/wiki/Sterra_ES

Nov 17, 2023 CE

Guangzhou Auto Show lineup expansion

Sterra presents its full lineup at the Guangzhou Auto Show, solidifying its market presence and announcing that the ES sedan will hit the market before the end of the year. #China #CheryAuto #Independent Source — Wikipedia:

Dec 20, 2023 CE

Sterra ES officially launched

The Sterra ES officially goes on sale in China, offering both single-motor and dual-motor configurations with a CLTC range exceeding 700 kilometers, marking the brand's official entry into the competitive EV market. #China #CheryAuto #DualMotor · Wikipedia: https://en.wikipedia.org/wiki/Sterra_ES

Jan 7, 2024 CE

Sterra ET interior and tech details

Chery releases detailed interior specifications for the upcoming Sterra ET, highlighting a minimalist design, large infotainment screens, and an AI-powered smart cockpit system. #China #CheryAuto #DriveByWire Source — Wikipedia:

Mar 18, 2024 CE

Sterra ET pre-sales begin

Pre-sales for the Sterra ET commence, offering customers an extended-range electric vehicle (EREV) option alongside the pure electric version to cater to diverse consumer demands in China. #China #CheryAuto #LFPBattery · Wikipedia: https://en.wikipedia.org/wiki/Sterra_ET

Apr 18, 2024 CE

Sterra ET officially launched

The Sterra ET is officially launched at a Chery brand event, introducing a flagship family SUV with both pure electric and extended-range powertrains, targeting the premium family market. #China #CheryAuto #800VArchitecture Source — Wikipedia:

May 9, 2024 CE

Sterra ET EREV variant hits market

Sterra officially launches the extended-range electric vehicle (EREV) version of the ET SUV, utilizing Chery's Kunpeng Super Hybrid technology to offer over 1500km of combined range. #China #CheryAuto #Independent · Wikipedia: https://en.wikipedia.org/wiki/Sterra_ET

Aug 5, 2024 CE

Sterra ES international export strategy

Chery announces plans to export Sterra vehicles to European and Middle Eastern markets, beginning with the ES sedan, as part of its aggressive global expansion strategy for premium NEVs. #China #CheryAuto #Independent Source — Wikipedia:

Sep 25, 2024 CE

Sterra ES updated for 2025

An updated version of the Sterra ES is revealed with enhanced AI cockpit features, improved battery management software, and a slightly revised exterior design to boost market competitiveness. #China #CheryAuto #LFPBattery · Wikipedia: https://en.wikipedia.org/wiki/Sterra_ES

Nov 15, 2024 CE

Guangzhou Auto Show tech showcase

At the Guangzhou Auto Show, Sterra showcases its next-generation autonomous driving stack and solid-state battery research, signaling its commitment to long-term technological innovation. #China #CheryAuto #SolidStateBattery Source — Wikipedia:

Jan 10, 2025 CE

Sterra global expansion plans

Chery confirms that Sterra will enter the Southeast Asian market by the end of the year, with the ET SUV being the primary model to challenge established competitors in the region. #China #CheryAuto #Independent Source — Wikipedia:

Apr 18, 2025 CE

Sterra ES racing variant teased

Sterra teases a high-performance track variant of the ES sedan, hinting at future participation in electric touring car championships to showcase its drivetrain capabilities. #China #CheryAuto #DualMotor #FormulaE Source — Wikipedia:

Aug 20, 2025 CE

Sterra ET pure electric AWD launch

Sterra launches the dual-motor all-wheel-drive pure electric version of the ET, boasting over 500 horsepower and advanced torque vectoring for enhanced driving dynamics. #China #CheryAuto #DualMotor · Wikipedia: https://en.wikipedia.org/wiki/Sterra_ET

Jan 5, 2026 CE

Sterra flagship coupe concept

Sterra unveils a new flagship electric coupe concept at the Consumer Electronics Show, featuring next-generation solid-state batteries and Level 4 autonomous driving capabilities. #China #CheryAuto #SolidStateBattery Source — Wikipedia: