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Sears, Roebuck & Co.

Companies/United States  •  Curated by Admin Timeline.sg

Sears, Roebuck & Co. was a pioneering American retailer that grew from a mail-order catalog company to the largest retailer in the United States, only to decline and file for bankruptcy in 2018. Its history is marked by innovation in retail, expansion into financial services, and eventual struggle against modern competition.

Chronological Storyline (38 Milestones)

1886 CE

Richard Sears Founds Watch Company

Richard Warren Sears starts a mail-order watch business in Minneapolis, Minnesota. #retail #history

Richard Sears Founds Watch Company
Richard Sears Founds Watch Company
By Unknown author - https://www.alamy.com/stock-photo-richard-w-sears-co-founded-a-mail-order-business-with-alvah-c-roebuck-170543670.html?imageid=C6BC4BC5-F0E2-49EC-BD25-44A5AC2F3C15&p=167342&pn=1&searchId=bace7bc567cfe058184c2c355c388578&searchtype=0, Public domain, https://commons.wikimedia.org/w/index.php?curid=153451213
1887 CE

Sears Hires Alvah Roebuck

Alvah Roebuck joins Richard Sears as a watchmaker and repairman, forming the partnership that would become Sears, Roebuck & Co. #retail #history

Sears Hires Alvah Roebuck
Sears Hires Alvah Roebuck
By Unknow Photographer - http://fhcmag.blogspot.com/2013/03/alvah-c-roebuck-black-english-parents.html, Public domain, https://commons.wikimedia.org/w/index.php?curid=132391952
1888 CE

First Mail-Order Catalog Published

Sears publishes its first mail-order catalog featuring watches and jewelry. #retail #innovation

First Mail-Order Catalog Published
First Mail-Order Catalog Published
By Carol M. Highsmith - Library of Congress Catalog: http://lccn.loc.gov/2011631755 Image download: https://cdn.loc.gov/master/pnp/highsm/13500/13561a.tif Original url: http://hdl.loc.gov/loc.pnp/highsm.13561, Public domain, https://commons.wikimedia.org/w/index.php?curid=52229540
1893 CE

Sears, Roebuck & Co. Incorporated

The company is incorporated in Illinois with Richard Sears as president and Alvah Roebuck as secretary. #retail #history

1895 CE

Julius Rosenwald Joins as Partner

Julius Rosenwald becomes a part-owner and investor, bringing financial and management expertise. #leadership #retail

Julius Rosenwald Joins as Partner
Julius Rosenwald Joins as Partner
By Bain News Service, publisher - Library of Congress Catalog: https://lccn.loc.gov/2014706781 Image download: https://cdn.loc.gov/master/pnp/ggbain/26600/26612u.tif Original url: https://www.loc.gov/pictures/item/2014706781/, Public domain, https://commons.wikimedia.org/w/index.php?curid=148612280
1906 CE

Sears Goes Public

Sears, Roebuck & Co. is listed on the New York Stock Exchange, raising capital for expansion. #business #retail

1908 CE

First Product Testing Laboratory

Sears opens a laboratory to test products for quality and safety, pioneering consumer protection. #innovation #retail

1925 CE

First Retail Store Opens in Chicago

Sears opens its first physical retail store at 500 West 40th Street in Chicago, transitioning from catalog-only. #retail #expansion

1927 CE

Kenmore Brand Launched

Sears introduces the Kenmore brand for home appliances, later becoming a top-selling label. #brands #appliances )

Kenmore Brand Launched
Kenmore Brand Launched
By Kenmore - Extracted from https://i.sears.com/s/d/pdf/mp-tc/10163617/prod_17821254812, Public domain, https://commons.wikimedia.org/w/index.php?curid=114123807
1931 CE

Allstate Insurance Founded

Sears launches Allstate Insurance Company, initially sold via mail-order, later through retail stores. #insurance #diversification

Allstate Insurance Founded
Allstate Insurance Founded
By Raysonho @ Open Grid Scheduler / Grid Engine - Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=43057942
1942 CE

Sears Expands to Latin America

Sears opens its first international store in Cuba, beginning a major expansion into Latin America. #international #retail

1945 CE

Robert E. Wood Becomes CEO

Robert E. Wood becomes president and CEO, leading Sears' post-war expansion and diversification. #leadership #ceo

Robert E. Wood Becomes CEO
Robert E. Wood Becomes CEO
By Harris & Ewing, photographer - Library of Congress Catalog: https://lccn.loc.gov/2016860151 Image download: https://cdn.loc.gov/service/pnp/hec/19000/19091v.jpg Original url: https://www.loc.gov/pictures/item/2016860151/, Public domain, https://commons.wikimedia.org/w/index.php?curid=66956523
1952 CE

Sears Expands to Canada

Sears enters Canada through a partnership with Simpsons, later becoming Sears Canada. #international #expansion

1953 CE

Craftsman Brand Introduced

Sears launches the Craftsman brand of tools, which becomes a highly successful private label. #brands #tools )

1954 CE

First Sears Store in Mexico

Sears opens its first store in Mexico City, marking a significant Latin American growth. #international #expansion

1957 CE

Sears Introduces 'Allstate Motor Club'

Sears launches the Allstate Motor Club, an auto club for roadside assistance. #services #automotive

1970 CE

Sears Opens Its Largest Store in Chicago

Sears opens its flagship store in the Sears Tower complex, one of the largest in the world. #retail #expansion

1973 CE

Sears Tower Completed

The Sears Tower in Chicago is completed, becoming the world's tallest building until 1998. #architecture #landmark

Sears Tower Completed
Sears Tower Completed
By w_lemay - https://www.flickr.com/photos/59081381@N03/54189600901/, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=159590482
1981 CE

Acquisition of Dean Witter Reynolds

Sears acquires Dean Witter Reynolds, a stock brokerage, expanding into financial services. #acquisition #finance

1981 CE

Acquisition of Coldwell Banker

Sears acquires Coldwell Banker, a real estate firm, furthering financial services diversification. #acquisition #realestate

1985 CE

Discover Card Launched

Sears launches the Discover credit card, marketed with no annual fee and cashback rewards. #finance #creditcard

1992 CE

Sears Reports First Annual Loss

Sears reports its first annual loss of $1.8 billion due to competition from discount retailers. #finance #decline

1993 CE

Sears Discontinues Big Book Catalog

After 105 years, Sears stops publishing its iconic 'Big Book' catalog, focusing on retail stores. #retail #catalog

1995 CE

Arthur C. Martinez Becomes CEO

Arthur C. Martinez takes over as CEO and leads a turnaround, focusing on apparel and store renovations. #leadership #turnaround

2000 CE

Sears Launches Online Store

Sears launches its e-commerce website to compete with online retailers. #technology #retail

2002 CE

Sears Canada Spun Off

Sears sells majority stake in Sears Canada to an independent company. #divestiture #retail

Sears Canada Spun Off
Sears Canada Spun Off
By Unknown author, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=3456528
Nov 17, 2004 CE

Sears and Kmart Merge to Form Sears Holdings

Kmart acquires Sears in a $11 billion deal, creating Sears Holdings Corporation. #merger #retail

Jan 24, 2005 CE

Edward Lampert Becomes Sears Holdings Chairman

Edward Lampert, a hedge fund manager, becomes chairman of the merged company, focusing on cost-cutting. #leadership #finance

2006 CE

Sells Dean Witter and Coldwell Banker

Sears sells its remaining stakes in Dean Witter and Coldwell Banker to focus on retail. #divestiture #finance

2007 CE

Sears Launches 'Sears Home Services'

Sears expands services with home improvement and repair offerings. #services #retail

2010 CE

Sears Closes Hundreds of Stores

Sears begins massive store closures to cut costs, closing over 100 locations. #retail #decline

2012 CE

Sells Craftsman Brand to Stanley Black & Decker

Sears sells the Craftsman brand for $900 million to raise cash. #divestiture #brands )

2014 CE

Seritage Growth Properties Spun Off

Sears spins off a portion of its real estate into Seritage Growth Properties, a REIT. #realestate #restructuring

2015 CE

Sears Hometown and Outlet Stores Spin-Off

Sears spins off its Hometown and Outlet stores into a separate public company. #divestiture #restructuring

2017 CE

Sears Sells Kenmore Brand

Sears sells the Kenmore brand and parts of its home services business. #divestiture #brands )

Oct 15, 2018 CE

Sears Files for Chapter 11 Bankruptcy

Sears Holdings files for bankruptcy protection after years of losses and store closures. #bankruptcy #retail

Jan 16, 2019 CE

Sears Holdings Emerges from Bankruptcy

Sears Holdings is acquired by ESL Investments, led by Eddie Lampert, and emerges from bankruptcy with fewer stores. #restructuring #retail

Feb 1, 2019 CE

Liquidation of Remaining Stores Begins

Sears Holdings begins liquidating assets and closing additional stores under new ownership. #bankruptcy #retail