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Salesforce Inc.

Companies/United States  •  Curated by Admin Timeline.sg

Salesforce Inc. is a leading cloud-based software company founded in 1999 by Marc Benioff, revolutionizing customer relationship management (CRM) with its Software-as-a-Service (SaaS) model. The company has expanded globally through organic growth and strategic acquisitions, becoming a dominant force in enterprise software.

Chronological Storyline (40 Milestones)

Mar 8, 1999 CE

Salesforce Founded

Marc Benioff, a former Oracle executive, founds Salesforce in San Francisco, California, with the vision of delivering enterprise software via the cloud. #technology #startup

Salesforce Founded
Salesforce Founded
By ™/®Salesforce.com - Vectorised by Vulphere from https://www.salesforce.com/content/dam/sfdc-docs/www/logos/logo-salesforce.svg, Public domain, https://commons.wikimedia.org/w/index.php?curid=104891171
Feb 7, 2000 CE

Salesforce Launches Sales Cloud

Salesforce launches its flagship CRM product, originally called 'Salesforce Automation,' now known as Sales Cloud, pioneering the cloud-based software delivery model. #SaaS #CRM

Jun 23, 2004 CE

Salesforce IPO on NYSE

Salesforce goes public on the New York Stock Exchange under ticker CRM, raising $110 million and valuing the company at $1.3 billion. #finance #IPO

Sep 14, 2005 CE

AppExchange Launched

Salesforce launches AppExchange, the first enterprise cloud marketplace, allowing third-party developers to build and sell apps on the Salesforce platform. #cloudcomputing #marketplace

Oct 10, 2006 CE

Apex Programming Language Introduced

Salesforce introduces Apex, a proprietary programming language that enables developers to build custom business logic on the Force.com platform. #programming #development )

May 1, 2007 CE

Force.com Platform Launch

Salesforce unveils Force.com, a platform-as-a-service (PaaS) offering that allows customers to build and run applications entirely in the cloud. #PaaS #cloud

Apr 1, 2008 CE

Salesforce Announces Service Cloud

Salesforce launches Service Cloud, a customer service platform that integrates with Sales Cloud and supports omnichannel support. #customerservice #cloud

Jun 1, 2009 CE

$1 Billion Revenue Milestone

Salesforce reaches $1 billion in annual revenue, a major milestone for the company and the SaaS industry. #finance #growth

May 1, 2010 CE

Acquisition of Heroku

Salesforce acquires Heroku, a cloud platform as a service supporting multiple programming languages, for $212 million. #acquisition #cloud

Jan 12, 2011 CE

Acquisition of Radian6

Salesforce acquires Radian6, a social media monitoring platform, for $326 million, entering the social media analytics space. #socialmedia #acquisition

Aug 1, 2012 CE

Acquisition of ExactTarget

Salesforce acquires ExactTarget, a digital marketing company, for $2.5 billion, bolstering its Marketing Cloud capabilities. #marketing #acquisition

Acquisition of ExactTarget
Acquisition of ExactTarget
By Salesforce Marketing Cloud - https://www.maropost.com/maropost-vs-salesforce-email-studio-sales/, Public domain, https://commons.wikimedia.org/w/index.php?curid=66054029
May 30, 2013 CE

Salesforce Exceeds $3 Billion in Revenue

Salesforce reports fiscal 2013 revenue of $3.05 billion, demonstrating rapid growth in cloud software. #finance #growth

Sep 1, 2013 CE

Salesforce1 Platform Announced

Salesforce introduces Salesforce1, a mobile platform that enables companies to build custom mobile apps connected to Salesforce. #mobile #platform

Jun 25, 2014 CE

Acquisition of RelateIQ

Salesforce acquires RelateIQ, a relationship intelligence startup, for $390 million, adding data science capabilities. #AI #acquisition

Sep 17, 2015 CE

Salesforce Einstein Announced

Salesforce announces Einstein, an artificial intelligence layer for its platform, bringing AI to CRM. #AI #CRM

Jun 8, 2016 CE

Salesforce Acquires Demandware

Salesforce acquires Demandware, a cloud e-commerce platform, for $2.8 billion, entering the commerce cloud space. #ecommerce #acquisition

Nov 16, 2016 CE

Salesforce Acquires Quip

Salesforce acquires Quip, a collaborative document editing platform, for $750 million. #collaboration #acquisition

May 10, 2017 CE

Salesforce Surpasses $10 Billion Revenue

Salesforce reports fiscal 2018 revenue of $10.48 billion, becoming the first enterprise cloud company to reach $10 billion. #finance #milestone

Mar 20, 2018 CE

Acquisition of MuleSoft

Salesforce acquires MuleSoft, an integration platform, for $6.5 billion in a deal that closes in May 2018. #integration #acquisition

Aug 10, 2018 CE

Salesforce Becomes Dow Jones Component

Salesforce is added to the Dow Jones Industrial Average, replacing Exxon Mobil. #stockmarket #index

Jun 10, 2019 CE

Acquisition of Tableau Software

Salesforce acquires Tableau Software, a data visualization company, for $15.7 billion in an all-stock deal. #data #acquisition

Sep 12, 2019 CE

Salesforce Tower Opens in San Francisco

The Salesforce Tower, the tallest building in San Francisco, opens as the company's new headquarters. #realestate #architecture

Salesforce Tower Opens in San Francisco
Salesforce Tower Opens in San Francisco
By Dead.rabbit - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=103103358
May 1, 2020 CE

Salesforce Launches Work.com

Salesforce launches Work.com, a platform to help businesses manage COVID-19 response and return-to-work strategies. #COVID19 #workplace

Dec 1, 2020 CE

Acquisition of Slack Technologies

Salesforce acquires Slack Technologies, a business communication platform, for $27.7 billion, its largest acquisition to date. #communication #acquisition

Acquisition of Slack Technologies
Acquisition of Slack Technologies
By HaeB - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=113478483
Feb 24, 2021 CE

Salesforce Reports Q4 Revenue of $5.82 Billion

Salesforce reports strong quarterly earnings, with Q4 revenue up 20% year-over-year. #finance #earnings

Jul 21, 2021 CE

Slack Acquisition Closes

Salesforce completes the acquisition of Slack, integrating its platform into the Salesforce ecosystem. #acquisition #collaboration

Jan 7, 2022 CE

Salesforce Reaches $26.5 Billion Revenue

Salesforce reports fiscal 2022 revenue of $26.5 billion, a 25% increase year-over-year. #finance #growth

May 25, 2022 CE

Salesforce Announces Genie Customer Data Platform

Salesforce launches Genie, a real-time customer data platform (CDP) that unifies data across all Salesforce clouds. #data #platform

Jan 4, 2023 CE

Salesforce Lays Off 10% of Workforce

Salesforce announces layoffs of about 10% of its employees (7,000 people) amid restructuring. #layoffs #restructuring

Feb 15, 2023 CE

Activist Investors Push for Changes

Activist investors, including Elliott Management, take stakes in Salesforce, pushing for cost cuts and improved margins. #activism #investing

Mar 1, 2023 CE

Salesforce Reorganizes into Two Divisions

Salesforce reorganizes into two business units: Salesforce Platform and Customer 360, and Technology and Products. #reorganization #leadership

Jun 21, 2023 CE

Salesforce Launches AI Cloud

Salesforce unveils AI Cloud, a suite of AI-powered features including Einstein GPT for CRM. #AI #GPT

Sep 12, 2023 CE

Salesforce Announces 20,000 New Hires

Salesforce plans to hire 20,000 new employees, reversing previous layoffs, focusing on AI and sales. #hiring #growth

Nov 15, 2023 CE

Salesforce Reports Q3 Revenue of $8.72 Billion

Salesforce reports Q3 fiscal 2024 revenue of $8.72 billion, beating analysts' estimates. #finance #earnings

Jan 30, 2024 CE

Salesforce Exceeds $35 Billion Market Cap

Salesforce market capitalization surpasses $35 billion as stock recovers from 2022 lows. #finance #stock

Feb 28, 2024 CE

Salesforce Unveils Data Cloud Innovations

Salesforce announces new Data Cloud capabilities including Zero Copy data integration with Snowflake and Databricks. #data #cloud

Jun 5, 2024 CE

Salesforce Acquires Own Company

Salesforce acquires Own Company, a provider of data management and protection services, for $1.9 billion. #acquisition #data

Jan 10, 2025 CE

Salesforce Reports Fiscal 2025 Revenue of $35 Billion

Salesforce announces fiscal year 2025 revenue of $35 billion, driven by AI and Data Cloud growth. #finance #AI

Mar 1, 2025 CE

Marc Benioff Steps Down as CEO, Co-CEOs Named

Marc Benioff transitions to Chairman role, with Bret Taylor and another executive becoming co-CEOs. #leadership #transition

Sep 12, 2025 CE

Salesforce Celebrates 25th Anniversary

Salesforce marks 25 years as a company with record revenue and AI-driven product portfolio. #anniversary #milestone