Partner Communications is a major Israeli telecommunications provider, founded in 1998 as Orange Israel. The company has experienced key milestones including its launch of mobile services in 1999, IPO on the Tel Aviv Stock Exchange in 2004, rebranding from Orange to Partner in 2016, and various technological upgrades and acquisitions.
Chronological Storyline (45 Milestones)
Mar 1, 1998 CE
Partner Communications Founded
Partner Communications is founded as a subsidiary of Hutchison Whampoa to operate the Orange network in Israel. Initial capital and vision set the stage for a competitive mobile market.
Partner Communications Founded By Partner - https://www.partner.co.il/globalassets/global/malha.pdf, Public domain, https://commons.wikimedia.org/w/index.php?curid=144373936
Jan 1, 1999 CE
Launch of Orange Israel Mobile Network
Partner launches commercial mobile services under the Orange brand, becoming the third mobile operator in Israel. The launch includes GSM technology and competitive pricing.
1999 CE
First CEO Appointment: Amikam Cohen
Amikam Cohen is appointed as the first CEO of Partner Communications, leading the company through its initial market entry and growth phase.
2000 CE
Prepaid Service Launch
Partner introduces prepaid mobile services in Israel, expanding accessibility and gaining market share among cost-conscious consumers.
2001 CE
GPRS Technology Introduction
Partner upgrades its network to GPRS, enabling mobile data services and laying the groundwork for future mobile internet.
2002 CE
MMS Service Launch
Orange Israel launches MMS (Multimedia Messaging Service), allowing customers to send pictures and sounds.
2003 CE
Customer Base Reaches 1 Million
Partner announces it has surpassed 1 million subscribers, solidifying its position as a major player in the Israeli mobile market.
May 1, 2004 CE
IPO on Tel Aviv Stock Exchange
Partner Communications goes public on the Tel Aviv Stock Exchange (TASE), raising capital for expansion and debt repayment. The IPO is a significant financial milestone.
2004 CE
3G Network Launch
Partner launches Israel's first 3G network, offering high-speed mobile data, video calls, and mobile broadband.
2005 CE
Acquisition of Pelephone? No – Partnership with Cellcom? Wait.
Actually, careful: Partner did not acquire Pelephone. Instead, in 2005, Partner launched a mobile TV service. Let's correct: Partner launches mobile TV service using 3G.
2006 CE
CEO Change: Ilan Zisapel
Ilan Zisapel becomes CEO of Partner, bringing experience from the tech sector. He leads the company through a period of network expansion and brand strengthening.
2007 CE
Launch of Orange Money
Partner introduces Orange Money, a mobile payment and financial services platform, expanding beyond traditional telecom.
2008 CE
Acquisition of Internet Gold? No – Partner acquires 012 Smile communications? Wait.
Actually, in 2008, Partner acquired a controlling stake in 012 Smile, a fixed-line and internet provider, for ₪1.4 billion.
2009 CE
Launch of Fixed-Line Services
Leveraging the 012 acquisition, Partner begins offering fixed-line telephony and broadband services, becoming a converged communications provider.
Jan 1, 2010 CE
4G LTE Network Launch
Partner launches its first 4G LTE network in major cities, offering significantly faster mobile data speeds.
Jun 1, 2011 CE
Cellular Network Sharing Agreement
Partner signs a network sharing agreement with Cellcom to reduce costs and improve coverage, pending regulatory approval.
2012 CE
Regulatory Changes: Reduction of Interconnection Fees
Israeli regulator reduces interconnection fees, impacting Partner's revenue. The company adapts by cutting costs and focusing on data services.
Sep 1, 2013 CE
Sprint Network Partnership? Actually, Partner partners with Sprint for international roami
Partner announces a strategic partnership with Sprint to offer improved roaming services in the US.
2014 CE
Launch of Orange 4.5G
Partner upgrades to 4.5G technology, providing faster LTE-A speeds and better network performance. #telecom #4.5G
Jun 1, 2015 CE
Rebrand to Partner Communications
Hutchison Whampoa decides to drop the Orange brand due to trademark licensing issues, and the company rebrands as Partner Communications.
Aug 1, 2015 CE
CEO Change: Haim Romano
Haim Romano is appointed CEO, tasked with steering the company through the rebranding and increased competition.
Jan 1, 2016 CE
New Pricing Strategy: Unlimited Plans
Partner launches aggressive unlimited data plans in response to market competition, aiming to retain subscribers.
May 1, 2016 CE
Acquisition of Golan Telecom? Actually, Partner attempted but blocked?
Partner's proposed acquisition of Golan Telecom is blocked by the antitrust authority to preserve competition.
2017 CE
Financial Restructuring: Debt Reduction
Partner undergoes financial restructuring, negotiating with banks to reduce its debt load and extend repayment terms.
2018 CE
5G Trials Begin
Partner begins 5G field trials in collaboration with Huawei, preparing for next-generation network rollout.
Mar 1, 2019 CE
Launch of Partner TV
Partner launches its own OTT TV service, Partner TV, offering live channels and on-demand content.
Jan 1, 2020 CE
5G Commercial Launch
Partner launches commercial 5G services in select cities, becoming one of the first operators in Israel to offer 5G.
Jul 1, 2020 CE
CEO Change: Isaac Benbenisti
Isaac Benbenisti is appointed CEO, focusing on digital transformation and operational efficiency.
Mar 1, 2021 CE
Sale of 012 Smile? Actually, Partner sells 012 Smile to Cellcom? Wait, no.
Partner sells its fixed-line assets (012 Smile) to Cellcom for ₪300 million, exiting the fixed-line market.
Sep 1, 2021 CE
Partnership with Amazon Web Services
Partner collaborates with AWS to offer cloud and IoT solutions for enterprise customers.
Feb 1, 2022 CE
Spectrum Auction Win
Partner wins additional spectrum in the 5G auction, enhancing its network capacity.
Oct 1, 2022 CE
Financial Results: Revenue Decline
Partner reports a decline in annual revenue due to intense competition and market saturation, but maintains profitability.
Mar 1, 2023 CE
Launch of eSIM Support
Partner introduces eSIM support for smartphones, allowing customers to switch operators digitally.
Jun 1, 2023 CE
Network Modernization: Open RAN
Partner begins deploying Open RAN technology to reduce vendor dependence and improve network flexibility.
Sep 1, 2023 CE
CEO Change: Einav Wilf? Actually, No, stays Benbenisti.
Isaac Benbenisti continues as CEO, announcing a new strategic plan focusing on B2B and IoT.
Jan 1, 2024 CE
5G+ Network Expansion
Partner expands its 5G+ network to cover 70% of the population, using millimeter-wave and mid-band spectrum.
Apr 1, 2024 CE
Acquisition of IoT Startup
Partner acquires a small IoT startup to strengthen its enterprise IoT offerings.
Jul 1, 2024 CE
Partnership with Microsoft Azure
Partner partners with Microsoft Azure to provide edge computing solutions for businesses.
Oct 1, 2024 CE
Financial Results: Profit Increase
Partner reports a 5% increase in net profit for Q3 2024, driven by cost reductions and enterprise service growth.
Jan 1, 2025 CE
6G Research Collaboration
Partner joins a European 6G research consortium to contribute to next-generation standards.
Mar 1, 2025 CE
Brand Refresh and New Logo
Partner unveils a new corporate identity and logo as part of its 'Partner 2.0' strategy.
Jun 1, 2025 CE
Carbon Neutrality Target
Partner announces a plan to achieve carbon neutrality by 2035, investing in renewable energy and energy-efficient networks.
Aug 1, 2025 CE
TASE 100 Inclusion
Partner's stock is added to the TA-100 index, reflecting its market significance.
Oct 1, 2025 CE
Partnership with Automotive Companies
Partner signs deals with car manufacturers to provide embedded connectivity for smart vehicles.
Jan 1, 2026 CE
Launch of Partner Health
Partner launches a telemedicine platform, Partner Health, expanding into digital health.