Michelin, founded in 1889 by André and Édouard Michelin, is a French multinational tire manufacturer that pioneered pneumatic tires, radial tires, and the Michelin Guide. It has grown through global expansion, key acquisitions, and innovations, remaining a top tire company today.
Chronological Storyline (41 Milestones)
May 28, 1889 CE
Michelin Founded
André and Édouard Michelin establish Michelin et Cie in Clermont-Ferrand, France, initially producing rubber balls and brake pads. #business #founding
Michelin Founded By Cyril5C - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=151024781
1891 CE
First Removable Pneumatic Tire
Michelin patents a removable pneumatic tire for bicycles, revolutionizing cycling and later automotive transport. #innovation #tire
1895 CE
First Pneumatic Automobile Tire
Michelin develops the first pneumatic tire for automobiles, equipping the 'Éclair' car in the Paris-Bordeaux race. #automotive #tire
1898 CE
Bibendum Mascot Introduced
Michelin introduces Bibendum, the Michelin Man, as its corporate mascot, becoming one of the world's oldest trademarks. #marketing #brand
Bibendum Mascot Introduced By Stephencdickson - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=67557609
1900 CE
First Michelin Guide Published
Michelin publishes the first Michelin Guide, providing travel information and eventually restaurant ratings to promote automobile travel. #travel #gastronomy
1906 CE
Expansion to Italy
Michelin expands internationally by establishing a manufacturing plant in Turin, Italy, marking its first foreign production site. #expansion #Italy
1908 CE
First Michelin Plant in the UK
Michelin opens a factory in Milltown, England, strengthening its presence in the British market. #expansion #UK
1910 CE
First Michelin Plant in the US
Michelin establishes a manufacturing facility in Milltown, New Jersey, entering the American market. #expansion #USA
1911 CE
First Michelin Aero Tire
Michelin produces its first aircraft tire, entering the aviation industry. #aviation #tire
1933 CE
Michelin Tire Pressure Gauge
Michelin introduces the first tire pressure gauge for cars, promoting safety and fuel efficiency. #innovation #safety
1934 CE
Michelin Publishes First Restaurant Rating
Michelin introduces a star rating system for restaurants in the Michelin Guide, now a prestigious culinary award. #gastronomy #rating
1946 CE
Michelin Introduces the Radial Tire
Michelin patents and commercializes the radial tire (X tire), drastically improving tread life, fuel efficiency, and handling. #innovation #tire #radial
Michelin Introduces the Radial Tire By Duduk; Alexander - http://patft.uspto.gov/netacgi/nph-Parser?patentnumber=3672423, Public domain, https://commons.wikimedia.org/w/index.php?curid=1214127
Michelin opens a factory in Rio de Janeiro, Brazil, expanding into South America. #expansion #Brazil
1959 CE
Michelin Introduces the 'X' Tire for Cars
Michelin launches the 'X' tire, the first radial tire for passenger cars, setting a new industry standard. #innovation #automotive
1970 CE
Michelin Acquires Italian Tire Maker
Michelin acquires the Italian tire manufacturer Ceat, expanding its European production capacity. #acquisition #Italy
1981 CE
First Michelin Tire for Motorcycles
Michelin enters the motorcycle tire market with its first radial tire designed for bikes. #motorcycle #tire
1988 CE
Michelin Acquires BFGoodrich
Michelin acquires BFGoodrich, a leading US tire manufacturer, strengthening its North American presence. #acquisition #USA
Michelin Acquires BFGoodrich By I, the copyright holder of this work, hereby publish it under the following license: - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=22783902
1990 CE
Michelin Acquires Uniroyal Goodrich
Michelin merges with Uniroyal Goodrich Tire Company, becoming the largest tire maker in North America. #acquisition #merger
Michelin Acquires Uniroyal Goodrich By Continental Reifen Deutschland GmbH - Uniroyal Website, Public domain, https://commons.wikimedia.org/w/index.php?curid=91102865
1991 CE
Michelin Restructuring Plan
Michelin announces a major restructuring to cut costs, including plant closures and layoffs, amid global recession. #restructuring #layoffs
1995 CE
First Michelin Run-Flat Tire
Michelin introduces the 'PAX System', a run-flat tire technology allowing vehicles to continue driving after a puncture. #innovation #safety
1999 CE
Michelin Acquires Kleber
Michelin acquires the French tire brand Kleber, consolidating its domestic market share. #acquisition #France
2000 CE
Michelin Listed on Euronext Paris
Michelin's shares begin trading on the Euronext Paris stock exchange, increasing financial transparency. #finance #IPO
2001 CE
Michelin Acquires Sottozero
Michelin acquires the Italian winter tire specialist Sottozero, expanding its winter tire portfolio. #acquisition #winter
2004 CE
Michelin Opens First Factory in China
Michelin establishes its first manufacturing plant in Shenyang, China, tapping into the growing Asian market. #expansion #China
2005 CE
Michelin Launches 'Green Tire' Campaign
Michelin introduces low rolling resistance tires to improve fuel efficiency and reduce CO2 emissions. #sustainability #innovation
2007 CE
Michelin Acquires Hankook Tire Stake
Michelin acquires a 29% stake in South Korean tire maker Hankook, later divested in 2012. #acquisition #Asia
2009 CE
Michelin Celebrates 120th Anniversary
Michelin marks its 120th anniversary with global events, highlighting its heritage and innovation. #milestone #anniversary
2011 CE
Michelin Acquires TGI (Tire Group International)
Michelin acquires TGI, a US distributor of truck and specialty tires, expanding its distribution network. #acquisition #USA
2013 CE
Michelin Opens First Factory in India
Michelin inaugurates its first manufacturing plant in Chennai, India, serving the growing Indian market. #expansion #India
2014 CE
Michelin Acquires Fenix Tyres
Michelin acquires the Sri Lankan tire manufacturer Fenix Tyres, expanding in South Asia. #acquisition #SriLanka
2015 CE
Michelin Launches 'Vision' Concept Tire
Michelin unveils the 'Vision' concept tire, a 3D-printed, connected, airless tire made from sustainable materials. #innovation #concept
2016 CE
Michelin Acquires Camso
Michelin acquires Camso, a Canadian maker of off-road tires and tracks, strengthening its specialty tire business. #acquisition #Canada
2017 CE
Michelin Acquires Fenner PLC
Michelin acquires Fenner PLC, a UK-based conveyor belt and advanced polymer manufacturer, expanding into industrial applications. #acquisition #UK
2018 CE
Michelin Joins Formula E
Michelin becomes the official tire supplier for the FIA Formula E Championship, showcasing electric vehicle tire technology. #motorsport #electric
2019 CE
Michelin Introduces 'Uptis' Airless Tire
Michelin and GM unveil the 'Uptis' (Unique Puncture-Proof Tire System), an airless tire prototype for passenger cars. #innovation #airless
2020 CE
Michelin Reports COVID-19 Impact
Michelin reports a significant drop in revenue due to the COVID-19 pandemic, leading to temporary plant closures and layoffs. #pandemic #economic
2021 CE
Michelin Acquires Infineum's Tire Business
Michelin acquires Infineum's tire rubber compounding business, enhancing its material technology. #acquisition #technology
2022 CE
Michelin Launches 'Airless Tire' on GM Vehicles
Michelin partners with General Motors to test the Uptis airless tire on Chevrolet Bolt EVs, aiming for production by 2024. #partnership #EV
2023 CE
Michelin Achieves Highest-Ever Revenue
Michelin reports record annual revenue of €28.3 billion, driven by premium tire sales and growth in services. #finance #record
2024 CE
Michelin Announces Sustainable Tire Goal
Michelin pledges to produce tires with 100% sustainable materials by 2050, with intermediates targets. #sustainability #future