Metro AG is a German multinational wholesale, retail, and food service company founded in 1963 by Otto Beisheim and others. Its history includes pioneering cash-and-carry wholesaling, major mergers (e.g., with Kaufhof), global expansion, a split into Metro and Ceconomy in 2017, and recent restructuring.
Chronological Storyline (38 Milestones)
1963 CE
First Metro Cash & Carry store opens
The first Metro Cash & Carry store opened in Mulheim an der Ruhr, Germany, founded by Otto Beisheim, Ernst Schmidt, and others, pioneering the self-service wholesale concept. #retail #wholesale
First Metro Cash & Carry store opens By MarcosFernandezMETROAG - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=94989949
1967 CE
Expansion to other German cities
Metro opened additional stores in Berlin, Hamburg, and Munich, establishing a national presence in Germany. #expansion
1968 CE
Entry into the Netherlands
Metro expanded internationally by opening its first store outside Germany, in Amsterdam, Netherlands. #international
1971 CE
Foundation of Metro SB-Großmärkte GmbH
The company incorporated as Metro SB-Großmärkte GmbH, formalizing its corporate structure. #corporategovernance
1973 CE
Launch of first Metro satellite store
Metro opened its first satellite warehouse in Bremen, increasing efficiency in logistics. #logistics
1979 CE
Acquisition of Galeria Kaufhof
Metro acquired the department store chain Galeria Kaufhof, marking its entry into the retail sector. #mergersandacquisitions
Acquisition of Galeria Kaufhof By Raimond Spekking - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=7501503
1982 CE
Expansion into France
Metro opened its first stores in France, becoming a major player in the European wholesale market. #europe
1985 CE
Introduction of Metro own brand
Metro launched its own brand products to enhance customer loyalty. #branding
1989 CE
Entry into Eastern Europe
After the fall of the Iron Curtain, Metro expanded into Eastern Europe, opening stores in Poland and Hungary. #expansion
1990 CE
Unification of German retail operations
Metro merged its German retail divisions under the name Metro Vermögensverwaltung. #reorganization
1992 CE
Acquisition of Allkauf
Metro acquired the hypermarket chain Allkauf, strengthening its food retail business. #retail
1994 CE
Launch of Real hypermarket chain
Metro rebranded its hypermarkets under the Real banner, becoming a leading German hypermarket operator. #branding
Launch of Real hypermarket chain By real Service und Verwaltungs GmbH - Website von mein real, Public domain, https://commons.wikimedia.org/w/index.php?curid=119465516
1995 CE
Metro Cash & Carry enters Asia
Metro opened its first store in China, in Shanghai, marking its entry into the Asian market. #asia
1996 CE
Formation of Metro AG
Metro AG was formed through the merger of Metro Holding AG, Kaufhof Holding AG, and Asko Deutsche Kaufhaus AG, creating a retail giant. #merger
1997 CE
Listing on Frankfurt Stock Exchange
Metro AG shares began trading on the Frankfurt Stock Exchange, raising capital for further expansion. #finance
1998 CE
Acquisition of Praktiker home improvement
Metro acquired the home improvement chain Praktiker, entering the DIY sector. #acquisition
Acquisition of Praktiker home improvement By Unknown author, Cc-by-sa-3.0, https://en.wikipedia.org/w/index.php?curid=11008445
2000 CE
Launch of online marketplace
Metro launched an online ordering platform for its wholesale customers, embracing e-commerce. #ecommerce
2002 CE
Divestiture of Praktiker
Metro sold Praktiker, refocusing on core wholesale and retail businesses. #restructuring
2003 CE
Metro opens first store in Russia
Metro expanded into the Russian market, opening its first cash-and-carry store in Moscow. #russia
2005 CE
Controversy over employee monitoring
Metro faced a scandal for secretly monitoring employees, leading to fines and legal changes. #privacy
2006 CE
IoT initiative 'Metro Future Store'
Metro launched the Future Store initiative, using RFID and smart shelves to improve inventory management. #iot #retailtech
2008 CE
Divestiture of Real to SCP Group
Metro sold its Real hypermarket chain to SCP Group, exiting the hypermarket business. #divestiture
2010 CE
Metro Cash & Carry enters India
Metro opened its first cash-and-carry store in India (Bangalore), tapping into a growing market. #india
2011 CE
Launch of Metro digital B2B platform
Metro introduced a digital B2B ordering platform for restaurants and hotels, part of its digital transformation. #b2b #digital
2012 CE
Acquisition of Classic Fine Foods
Metro acquired Classic Fine Foods, a specialist wholesaler, to strengthen its food service business. #acquisition
2013 CE
50th anniversary celebration
Metro AG celebrated its 50th anniversary with special events and promotions across its global stores. #anniversary
2014 CE
Expansion of delivery services
Metro expanded its delivery network to offer same-day delivery to wholesale customers in major cities. #logistics
2015 CE
Partnership with food delivery startup
Metro partnered with Deliveroo to supply food products, integrating its wholesale business with the gig economy. #partnership
2016 CE
Sale of Galeria Kaufhof to Hudson's Bay
Metro sold its department store chain Galeria Kaufhof to Hudson's Bay Company for €2.8 billion. #divestiture
Jul 13, 2017 CE
Metro splits into Metro AG and Ceconomy
Metro AG demerged its consumer electronics business (MediaMarkt, Saturn) to form Ceconomy AG, leaving Metro focused on wholesale. #restructuring
2018 CE
Entry into Pakistan via partnership
Metro partnered with a local firm to open stores in Pakistan, expanding its South Asian presence. #expansion
2019 CE
Launch of Metro Marketplace
Metro launched an online B2B marketplace, connecting suppliers with wholesale customers. #ecommerce
2020 CE
Impact of COVID-19 pandemic
The pandemic boosted Metro's food wholesale business but hurt its hospitality-focused segments; accelerated digital adoption. #covid19
2021 CE
Acquisition of Rungis Express
Metro acquired Rungis Express, a French food wholesaler, to strengthen its food service network in Europe. #acquisition
2022 CE
Divestiture of Indian operations
Metro sold its Indian cash-and-carry business to Reliance Retail for ₹2,850 crore, exiting the Indian market. #divestiture
2023 CE
Sale of Majority Stake in Metro China
Metro sold a majority stake (60%) in its Chinese operations to a consortium led by Wumart, as part of a strategic shift. #china
2024 CE
Focus on European core market
Metro announced plans to focus on its European core wholesale business, divesting non-core assets. #restructuring
2025 CE
Launch of sustainability initiative
Metro committed to carbon-neutral operations by 2040 and introduced sustainable packaging for own-brand products. #sustainability