← Open Interactive Timeline Board

Metro AG

Companies/Germany  •  Curated by Admin Timeline.sg

Metro AG is a German multinational wholesale, retail, and food service company founded in 1963 by Otto Beisheim and others. Its history includes pioneering cash-and-carry wholesaling, major mergers (e.g., with Kaufhof), global expansion, a split into Metro and Ceconomy in 2017, and recent restructuring.

Chronological Storyline (38 Milestones)

1963 CE

First Metro Cash & Carry store opens

The first Metro Cash & Carry store opened in Mulheim an der Ruhr, Germany, founded by Otto Beisheim, Ernst Schmidt, and others, pioneering the self-service wholesale concept. #retail #wholesale

First Metro Cash & Carry store opens
First Metro Cash & Carry store opens
By MarcosFernandezMETROAG - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=94989949
1967 CE

Expansion to other German cities

Metro opened additional stores in Berlin, Hamburg, and Munich, establishing a national presence in Germany. #expansion

1968 CE

Entry into the Netherlands

Metro expanded internationally by opening its first store outside Germany, in Amsterdam, Netherlands. #international

1971 CE

Foundation of Metro SB-Großmärkte GmbH

The company incorporated as Metro SB-Großmärkte GmbH, formalizing its corporate structure. #corporategovernance

1973 CE

Launch of first Metro satellite store

Metro opened its first satellite warehouse in Bremen, increasing efficiency in logistics. #logistics

1979 CE

Acquisition of Galeria Kaufhof

Metro acquired the department store chain Galeria Kaufhof, marking its entry into the retail sector. #mergersandacquisitions

Acquisition of Galeria Kaufhof
Acquisition of Galeria Kaufhof
By Raimond Spekking - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=7501503
1982 CE

Expansion into France

Metro opened its first stores in France, becoming a major player in the European wholesale market. #europe

1985 CE

Introduction of Metro own brand

Metro launched its own brand products to enhance customer loyalty. #branding

1989 CE

Entry into Eastern Europe

After the fall of the Iron Curtain, Metro expanded into Eastern Europe, opening stores in Poland and Hungary. #expansion

1990 CE

Unification of German retail operations

Metro merged its German retail divisions under the name Metro Vermögensverwaltung. #reorganization

1992 CE

Acquisition of Allkauf

Metro acquired the hypermarket chain Allkauf, strengthening its food retail business. #retail

1994 CE

Launch of Real hypermarket chain

Metro rebranded its hypermarkets under the Real banner, becoming a leading German hypermarket operator. #branding

Launch of Real hypermarket chain
Launch of Real hypermarket chain
By real Service und Verwaltungs GmbH - Website von mein real, Public domain, https://commons.wikimedia.org/w/index.php?curid=119465516
1995 CE

Metro Cash & Carry enters Asia

Metro opened its first store in China, in Shanghai, marking its entry into the Asian market. #asia

1996 CE

Formation of Metro AG

Metro AG was formed through the merger of Metro Holding AG, Kaufhof Holding AG, and Asko Deutsche Kaufhaus AG, creating a retail giant. #merger

1997 CE

Listing on Frankfurt Stock Exchange

Metro AG shares began trading on the Frankfurt Stock Exchange, raising capital for further expansion. #finance

1998 CE

Acquisition of Praktiker home improvement

Metro acquired the home improvement chain Praktiker, entering the DIY sector. #acquisition

Acquisition of Praktiker home improvement
Acquisition of Praktiker home improvement
By Unknown author, Cc-by-sa-3.0, https://en.wikipedia.org/w/index.php?curid=11008445
2000 CE

Launch of online marketplace

Metro launched an online ordering platform for its wholesale customers, embracing e-commerce. #ecommerce

2002 CE

Divestiture of Praktiker

Metro sold Praktiker, refocusing on core wholesale and retail businesses. #restructuring

2003 CE

Metro opens first store in Russia

Metro expanded into the Russian market, opening its first cash-and-carry store in Moscow. #russia

2005 CE

Controversy over employee monitoring

Metro faced a scandal for secretly monitoring employees, leading to fines and legal changes. #privacy

2006 CE

IoT initiative 'Metro Future Store'

Metro launched the Future Store initiative, using RFID and smart shelves to improve inventory management. #iot #retailtech

2008 CE

Divestiture of Real to SCP Group

Metro sold its Real hypermarket chain to SCP Group, exiting the hypermarket business. #divestiture

2010 CE

Metro Cash & Carry enters India

Metro opened its first cash-and-carry store in India (Bangalore), tapping into a growing market. #india

2011 CE

Launch of Metro digital B2B platform

Metro introduced a digital B2B ordering platform for restaurants and hotels, part of its digital transformation. #b2b #digital

2012 CE

Acquisition of Classic Fine Foods

Metro acquired Classic Fine Foods, a specialist wholesaler, to strengthen its food service business. #acquisition

2013 CE

50th anniversary celebration

Metro AG celebrated its 50th anniversary with special events and promotions across its global stores. #anniversary

2014 CE

Expansion of delivery services

Metro expanded its delivery network to offer same-day delivery to wholesale customers in major cities. #logistics

2015 CE

Partnership with food delivery startup

Metro partnered with Deliveroo to supply food products, integrating its wholesale business with the gig economy. #partnership

2016 CE

Sale of Galeria Kaufhof to Hudson's Bay

Metro sold its department store chain Galeria Kaufhof to Hudson's Bay Company for €2.8 billion. #divestiture

Jul 13, 2017 CE

Metro splits into Metro AG and Ceconomy

Metro AG demerged its consumer electronics business (MediaMarkt, Saturn) to form Ceconomy AG, leaving Metro focused on wholesale. #restructuring

2018 CE

Entry into Pakistan via partnership

Metro partnered with a local firm to open stores in Pakistan, expanding its South Asian presence. #expansion

2019 CE

Launch of Metro Marketplace

Metro launched an online B2B marketplace, connecting suppliers with wholesale customers. #ecommerce

2020 CE

Impact of COVID-19 pandemic

The pandemic boosted Metro's food wholesale business but hurt its hospitality-focused segments; accelerated digital adoption. #covid19

2021 CE

Acquisition of Rungis Express

Metro acquired Rungis Express, a French food wholesaler, to strengthen its food service network in Europe. #acquisition

2022 CE

Divestiture of Indian operations

Metro sold its Indian cash-and-carry business to Reliance Retail for ₹2,850 crore, exiting the Indian market. #divestiture

2023 CE

Sale of Majority Stake in Metro China

Metro sold a majority stake (60%) in its Chinese operations to a consortium led by Wumart, as part of a strategic shift. #china

2024 CE

Focus on European core market

Metro announced plans to focus on its European core wholesale business, divesting non-core assets. #restructuring

2025 CE

Launch of sustainability initiative

Metro committed to carbon-neutral operations by 2040 and introduced sustainable packaging for own-brand products. #sustainability