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Haima

Automotive/EV brands  •  Curated by Admin Timeline.sg

Haima history under Independent. Origin: China. Status: Active. Haima Automobile, founded in 1988 as a joint venture with Mazda, transitioned into an independent Chinese automaker that now focuses on NEVs and hydrogen fuel cell technology.

Chronological Storyline (16 Milestones)

Jan 1, 1988 CE

Haima Automobile founded in Hainan

Hainan Motor Cycle Manufacturing was established in Haikou, laying the groundwork for what would soon become a joint venture with Mazda to produce vehicles in China. #China #Independent Source — Wikipedia:

南京卡子门大街海马汽车
南京卡子门大街海马汽车
By 东京村子 - https://web.archive.org/web/20161017123704/http://www.panoramio.com/photo/44084650, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=53300898
Jan 1, 1992 CE

Joint venture with Mazda begins

The company formed a joint venture with Mazda, officially adopting the Haima name (Hainan Mazda), and began assembling Mazda models like the 323 for the domestic market. #China #Independent Source — Wikipedia:

Jan 1, 2006 CE

Transition to independent brand

Following FAW Group's acquisition of the Hainan parent company and Mazda's shift to partner with Changan, Haima rebranded itself as an independent automaker developing its own platforms. #China #FAWGroup Source — Wikipedia:

Apr 1, 2007 CE

Haima 3 compact car launched

Haima launched the Haima 3, an independent compact sedan developed without direct Mazda platform sharing, marking a major step in the brand's self-reliance strategy. #China #Independent Source — Wikipedia:

Haima 3 hatch photographed in Shanghai, China.
Haima 3 hatch photographed in Shanghai, China.
By Navigator84 - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=19944994
Apr 20, 2013 CE

Haima enters EV market with Love EV

At the Shanghai Auto Show, Haima introduced the Love EV, an electric variant of the popular Haima 2, marking the brand's initial foray into battery electric vehicles. #China #Independent #LFPBattery Source — Wikipedia:

Haima 2 facelift photographed in Shanghai, China.
Haima 2 facelift photographed in Shanghai, China.
By Navigator84 - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=45172053
Nov 18, 2016 CE

Haima @3 electric crossover debuts

Haima launched the @3 (A3), an electric compact crossover, as part of a new sub-brand strategy aimed at young consumers and expanding its NEV portfolio. #China #Independent #DualMotor Source — Wikipedia:

Sep 1, 2017 CE

Partnership with Xiaopeng Motors

Haima signed a manufacturing agreement with Xpeng Motors to produce the Xiaopeng G3 electric SUV at Haima's Zhengzhou factory, leveraging Haima's production capacity. #China #Independent #800VArchitecture Source — Wikipedia:

Dec 12, 2018 CE

Xpeng G3 rolls off Haima line

The first Xpeng G3 electric SUV officially rolled off Haima's assembly line in Zhengzhou, solidifying Haima's role as a contract manufacturer for emerging NEV startups. #China #Independent #DualMotor Source — Wikipedia:

Xpeng G3i
Xpeng G3i
By SAIC GM sucks - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=112526750
Jul 1, 2019 CE

Financial troubles and restructuring

Facing severe financial losses and the impending end of the Xpeng manufacturing contract, Haima announced a major asset restructuring and cost-cutting initiative to survive. #China #Independent Source — Wikipedia:

Aug 1, 2020 CE

Haima 8S and 7X launched

Haima introduced the 8S turbocharged SUV and the 7X MPV, attempting to revitalize its traditional passenger vehicle lineup while pivoting resources toward electrification. #China #Independent Source — Wikipedia:

Haima 8S
Haima 8S
By Anonymousfox36 - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=122584300
May 1, 2021 CE

Strategic pivot to hydrogen fuel cells

Haima announced a strategic shift to develop hydrogen fuel cell vehicles, beginning trials of a fuel cell version of the 7X MPV in collaboration with international partners. #China #Independent #HydrogenFuelCell Source — Wikipedia:

Haima 7X
Haima 7X
By JustAnotherCarDesigner - Own work, CC0, https://commons.wikimedia.org/w/index.php?curid=148001415
Mar 1, 2022 CE

End of Xpeng contract manufacturing

Xpeng officially acquired its own factory in Zhaoqing, signaling the end of the contract manufacturing agreement with Haima and forcing Haima to rely on its own brands. #China #Independent Source — Wikipedia:

Dec 1, 2023 CE

Haima 7X-H hydrogen pilot launched

Haima launched the 7X-H, a hydrogen fuel cell vehicle pilot project, aiming to commercialize FCEVs for family use and public transportation in Hainan's Free Trade Port. #China #Independent #HydrogenFuelCell Source — Wikipedia:

Apr 1, 2024 CE

Haima INJOO L EV sub-brand

Haima introduced the INJOO L, a new pure electric vehicle under a revitalized sub-brand, targeting the budget-friendly compact EV market segment in China. #China #Independent #LFPBattery Source — Wikipedia:

Jan 1, 2025 CE

Expansion in Middle East markets

Haima expanded its international footprint by exporting internal combustion and new energy vehicles to Middle Eastern countries, seeking new revenue streams abroad. #China #Independent Source — Wikipedia:

Jan 1, 2026 CE

Next-gen solid-state battery integration

Haima announced plans to integrate semi-solid-state batteries into its upcoming INJOO EV lineup, aiming to increase range and safety while maintaining cost competitiveness. #China #Independent #SolidStateBattery Source — Wikipedia: