1961 CE
Founding of Fubon Insurance
Tsai Wan-tsai founded Fubon Insurance Co., Ltd., marking the beginning of the Fubon Group. The company initially focused on property and casualty insurance. #finance #Taiwan
Chronological Storyline (34 Milestones)
1992 CE
Establishment of Fubon Securities
Fubon Securities Co., Ltd. was established as a core subsidiary, expanding the group's financial services into securities brokerage and underwriting. #finance #securities
Dec 19, 2001 CE
Fubon Financial Holding Established
Fubon Financial Holding Co., Ltd. was formed via a share swap between Fubon Insurance and Fubon Securities, becoming Taiwan's first financial holding company. It was listed on the Taiwan Stock Exchange. #financialholding #Taiwan
Aug 1, 2002 CE
Acquisition of Taipei Bank
Fubon Financial acquired Taipei Bank, later renamed Taipei Fubon Bank, strengthening its commercial banking operations. The merger created a more diversified financial platform. #banking #merger
By Solomon203 - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=50481523
Dec 1, 2002 CE
IPO on Taiwan Stock Exchange
Fubon Financial Holding shares began trading on the Taiwan Stock Exchange under ticker 2881, raising capital for expansion. The IPO was well-received by investors. #IPO #Taiwan
2003 CE
First Taiwanese Financial Holding to List GDR in London
Fubon Financial issued Global Depositary Receipts on the London Stock Exchange, becoming the first Taiwanese financial holding company to do so, expanding its international investor base. #globalfinance #GDR
2004 CE
Fubon Securities Acquires Jih Sun Securities
Fubon Securities acquired a controlling stake in Jih Sun Securities, consolidating its position in Taiwan's securities industry. This move expanded Fubon's market share in equities and derivatives. #securities #acquisition
2005 CE
China Representative Office Opened
Fubon Financial established a representative office in Beijing, marking its initial entry into the Chinese financial market. This laid the groundwork for future expansion in mainland China. #China #expansion
2006 CE
Fubon Insurance Receives Approval for China Operations
Fubon Insurance obtained regulatory approval to operate in China, becoming one of the first Taiwanese insurers to enter the market. The subsidiary began offering property insurance products. #insurance #China
2007 CE
Vietnam Market Entry Through Insurance
Fubon Financial entered Vietnam through its insurance arm, establishing a presence in the fast-growing Southeast Asian economy. The move diversified its geographic footprint. #Vietnam #insurance
2008 CE
Resilience During Global Financial Crisis
Despite the global financial crisis, Fubon Financial maintained profitability due to its conservative risk management and diversified business model. The company's stability enhanced its reputation. #finance #crisis
2009 CE
Fubon Insurance (China) Begins Operations
Fubon Insurance (China) Co., Ltd. officially started underwriting in China, focusing on property and casualty insurance for corporate and individual clients. #China #insurance
2010 CE
Fubon Bank (China) Representative Office Opened
Fubon Financial opened a representative office for Fubon Bank in Shanghai, preparing for a full banking license in China. This step signaled deeper commitment to the mainland market. #banking #China
2011 CE
Fubon Brand Launched in China
Fubon Financial officially launched the 'Fubon' brand in China, unifying its insurance and banking businesses under one identity. This strengthened brand recognition among Chinese consumers. #brand #China
2012 CE
Total Assets Exceed NT$4 Trillion
Fubon Financial's total assets surpassed NT$4 trillion, driven by growth in banking and insurance. This milestone reinforced its position as a major financial institution in Taiwan. #growth #finance
Jun 1, 2013 CE
Acquisition of ING Life Taiwan
Fubon Financial acquired ING Life Taiwan for NT$6 billion, merging it with its existing life insurance unit to form Fubon Life. The deal made Fubon Life a top-tier insurer in Taiwan. #insurance #acquisition
Nov 1, 2014 CE
Fubon Bank (China) Receives Full Banking License
Fubon Bank (China) Co., Ltd. obtained a full banking license from Chinese regulators, allowing it to offer RMB services. It became the first Taiwanese bank to operate independently in China. #banking #China
2015 CE
Issue of Green Bonds
Fubon Financial issued its first green bonds, raising funds for renewable energy and environmental projects. This marked a commitment to sustainable finance. #greenbonds #sustainability
2016 CE
Daniel Tsai Becomes Chairman
Daniel Tsai (Tsai Cheng-ta) succeeded his father Tsai Wan-tsai as chairman of Fubon Financial, marking a leadership transition to the second generation of the founding family. #leadership #succession
2016 CE
Launch of Fintech Innovation Lab
Fubon Financial established a fintech innovation lab to develop digital solutions, including mobile banking and AI-driven services. This was part of a broader digital transformation strategy. #fintech #innovation
2017 CE
Fubon+ Mobile App Launched
Fubon Financial launched the 'Fubon+' mobile app, offering integrated financial services including banking, insurance, and investment management. The app improved customer engagement. #mobileapp #digital
2018 CE
Fubon Life Becomes Largest Life Insurer in Taiwan
Fubon Life surpassed rivals to become the largest life insurance company in Taiwan by premium income, driven by strong sales and product innovation. #insurance #Taiwan
2019 CE
Partnership with LINE for Digital Banking
Fubon Financial partnered with LINE to apply for a digital banking license in Taiwan. This collaboration aimed to leverage LINE's user base for a new generation of banking services. #digitalbanking #partnership
By Akonnchiroll - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=138039798
Apr 1, 2020 CE
LINE Bank Taiwan Officially Launched
LINE Bank Taiwan, with Fubon as a major shareholder, began operations as the country's first digital bank. It offered simple account opening and financial services via mobile app. #digitalbank #LINE
2020 CE
Acquisition of Jih Sun Financial Holding Announced
Fubon Financial announced plans to acquire a 51% stake in Jih Sun Financial Holding, a mid-sized financial group. The deal aimed to expand Fubon's securities and banking operations. #acquisition #finance
Mar 1, 2021 CE
Completion of Jih Sun Financial Holding Acquisition
Fubon Financial completed the acquisition of a controlling stake in Jih Sun Financial Holding, integrating its securities and banking subsidiaries. The merger enhanced Fubon's market presence. #merger #Taiwan
Dec 1, 2021 CE
Total Assets Surpass NT$9 Trillion
Fubon Financial's total assets exceeded NT$9 trillion, solidifying its position as Taiwan's largest financial holding company by assets. #growth #finance
2022 CE
Becomes Largest Financial Holding by Market Cap
Fubon Financial overtook competitors to become the largest financial holding company in Taiwan by market capitalization, reflecting investor confidence. #marketcap #Taiwan
2022 CE
Launch of Digital Insurance Platform
Fubon Financial launched a fully digital insurance platform, allowing customers to purchase policies online with instant approval. This streamlined the insurance experience. #insurtech #digital
2023 CE
Inclusion in Dow Jones Sustainability Indices
Fubon Financial was included in the Dow Jones Sustainability Index (DJSI) for its environmental, social, and governance practices, becoming the first Taiwanese financial holding company to achieve this. #ESG #sustainability
2023 CE
Record Net Profit of NT$112 Billion
Fubon Financial reported a record net profit of NT$112 billion for fiscal year 2023, driven by strong investment returns and insurance underwriting. #profit #record
2024 CE
Fubon Financial's Asset Exceeds NT$11 Trillion
Fubon Financial's total assets surpassed NT$11 trillion, driven by organic growth and acquisitions. The company continued to lead Taiwan's financial sector. #assets #Taiwan
2024 CE
Expansion into Indonesia
Fubon Financial announced plans to enter the Indonesian market through a joint venture in insurance and banking, targeting the country's growing middle class. #Indonesia #expansion
2024 CE
Digital Bank LINE Bank Reaches 1 Million Users
LINE Bank Taiwan, backed by Fubon, surpassed 1 million customers within two years of launch, highlighting the rapid adoption of digital banking in Taiwan. #digitalbank #growth