1860 CE
Gaspare Campari invents Campari
Gaspare Campari creates the original Campari recipe in Novara, Italy, a bitter herbal liqueur that becomes the foundation of the company. #campari #history
Chronological Storyline (32 Milestones)
1862 CE
First Campari café opens in Milan
Gaspare Campari opens the 'Caffè Campari' in Milan's Galleria Vittorio Emanuele II, popularizing the aperitif culture. #campari #milan
1904 CE
Davide Campari takes over the company
Davide Campari, son of Gaspare, assumes leadership and expands production, moving to a larger distillery in Sesto San Giovanni. #leadership #campari
1932 CE
Launch of Campari Soda
Davide Campari launches Campari Soda, the first pre-mixed ready-to-drink cocktail, sold in its iconic bottle designed by Fortunato Depero. #innovation #campari
By Campari - Davide Campari S.p.A, CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=16727285
1950 CE
Death of Davide Campari
Davide Campari dies, and the company passes to his sons, remaining family-owned. #leadership #campari
1960 CE
Campari expands internationally
Campari begins exporting to Europe and the Americas, starting its global expansion. #international #campari
1970 CE
Campari becomes a leading aperitif brand
Campari solidifies its position as a top Italian aperitif brand worldwide, with iconic advertising campaigns by artists like Fortunato Depero. #brand #campari
1995 CE
Acquisition of Cinzano
Campari acquires the Cinzano brand, expanding into vermouth and sparkling wine. #acquisition #campari
1998 CE
Acquisition of Mondoro
Campari acquires the Mondoro brand, an Italian sparkling wine. #acquisition #campari
Jun 26, 2001 CE
Initial Public Offering on Borsa Italiana
Davide Campari-Milano S.p.A. lists on the Borsa Italiana (MTA) under the ticker CPR, raising capital for growth. #ipo #borsaitaliana
2002 CE
Acquisition of Aperol
Campari acquires the Aperol brand from the Barbieri family, adding a popular bitter aperitif to its portfolio. #acquisition #aperol
By Davide Campari-Milano N.V. - upload: Giov.c - Re-drawn in SVG from https://www.aperol.com/, Public domain, https://commons.wikimedia.org/w/index.php?curid=137589734
2003 CE
Acquisition of Braulio
Campari acquires the Braulio brand, an Italian amaro. #acquisition #campari
2004 CE
Acquisition of Skyy Spirits
Campari acquires Skyy Spirits, including Skyy Vodka, its first major entry into the US spirits market. #acquisition #skyy
By Skyy Spirits LLC - Skyy Vodka website http://www.skyy.com/mediakit/logos.html http://www.skyy.com/mediakit/assets/downloads/high_res/logo/SKYY.Vodka_blue_horiz logo.eps.zip Per [1] Can be recreated from scratch using Futura Bold (SKYY) and Helvetica Neue Thin (Vodka)., Public domain, https://commons.wikimedia.org/w/index.php?curid=6398116
2006 CE
Acquisition of Sella & Mosca and other wine estates
Campari acquires Sella & Mosca, a Sardinian winery, and other wine assets to strengthen its wine portfolio. #acquisition #wine
2007 CE
Acquisition of Wild Turkey
Campari acquires the Wild Turkey bourbon brand from Pernod Ricard, expanding into American whiskey. #acquisition #whiskey )
2009 CE
Acquisition of Appleton Estate
Campari acquires the Appleton Estate rum brand from the Wray & Nephew Group. #acquisition #rum
2010 CE
Acquisition of Frangelico and other brands
Campari acquires Frangelico, a hazelnut liqueur, and other liqueur brands from the De Kuyper family. #acquisition #liqueur
2011 CE
Acquisition of Eristoff
Campari acquires the Eristoff vodka brand from the Diageo group. #acquisition #vodka
2012 CE
Acquisition of Oregon Chai
Campari acquires Oregon Chai, a chai tea concentrate brand, to diversify into non-alcoholic beverages. #acquisition #chai
2013 CE
Acquisition of Casoni and the controlling stake in The Scottish Leader
Campari acquires Casoni, an Italian liqueur producer, and takes control of The Scottish Leader whisky brand. #acquisition #whisky
2014 CE
Acquisition of Bulldog Gin
Campari acquires Bulldog Gin, a premium London dry gin. #acquisition #gin
2015 CE
Acquisition of Espolòn Tequila
Campari acquires Espolòn Tequila, expanding into the Mexican spirits category. #acquisition #tequila
2016 CE
Acquisition of Grand Marnier
Campari acquires the Grand Marnier brand from the Marnier-Lapostolle family for €684 million. #acquisition #grandmarnier
By Simon A. Eugster - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=18992408
2017 CE
Acquisition of Caveau de la Tour (Rhums des Antilles)
Campari acquires Caveau de la Tour, a French rum producer. #acquisition #rum
2018 CE
Acquisition of Ancho Reyes and other Mexican brands
Campari acquires Ancho Reyes, a chili liqueur, and other Mexican spirits brands. #acquisition #mexico
2019 CE
Acquisition of Caffo 1915 (Vecchio Amaro del Capo)
Campari acquires Caffo 1915, the producer of Vecchio Amaro del Capo, an Italian herbal liqueur. #acquisition #amaro
2020 CE
Acquisition of the Jamaican rums: Coruba and others
Campari acquires the Coruba rum brand and other Jamaican rums from the Wray & Nephew Group. #acquisition #rum
2021 CE
Acquisition of Tia Maria
Campari acquires the Tia Maria coffee liqueur brand from Illva Saronno. #acquisition #liqueur
By Kjetil Ree - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=74217570
2022 CE
Acquisition of Courvoisier Cognac
Campari acquires the Courvoisier cognac brand from Beam Suntory for $1.2 billion. #acquisition #cognac
By Ivana wiki - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=34391780
2022 CE
Appointment of new CEO Paolo Marchesini
Paolo Marchesini becomes CEO, succeeding Bob Kunze-Concewitz who led major international expansion. #leadership #ceo
2023 CE
Revenue reaches €2.5 billion
Campari Group reports net sales of €2.5 billion, driven by strong performance of Campari, Aperol, and Wild Turkey. #financialresults #growth
2024 CE
Acquisition of Sélect Apéritif
Campari acquires Sélect Apéritif from the Jano group, expanding its aperitif portfolio. #acquisition #aperitif