Danone, founded in 1919 by Isaac Carasso in Barcelona, is a French multinational food company known for dairy products, plant-based alternatives, and bottled water. The timeline traces its growth from a small yogurt shop to a global leader in health-focused foods, including key acquisitions, product innovations, and strategic shifts.
Chronological Storyline (40 Milestones)
1919 CE
Danone Founded in Barcelona
Isaac Carasso, a Spanish businessman, establishes Danone in Barcelona, Spain, producing yogurt using cultures obtained from the Pasteur Institute. The name 'Danone' is derived from his son Daniel's nickname. #food #history
1923 CE
First Yogurt Sales in Pharmacies
Danone yogurt is initially sold in pharmacies in Barcelona, marketed as a health food for digestive and intestinal issues. This establishes the brand's association with health benefits. #health #innovation
1929 CE
Expansion to France
Daniel Carasso moves to Paris and opens a Danone yogurt factory in the suburb of La Garenne-Colombes. This marks the company's international expansion beyond Spain. #expansion
1942 CE
Branch Established in the US
During World War II, Daniel Carasso relocates to the United States and establishes Danone in New York City. The company begins selling yogurt under the Dannon brand in the US market. #global #dairy
1957 CE
Launch of Fruit Yogurt
Danone introduces fruit-flavored yogurt in France, revolutionizing the yogurt market. The addition of fruit puree makes yogurt more appealing to consumers and diversifies product offerings. #innovation
1967 CE
Merger with Gervais
Danone merges with Gervais, a French cheese maker, forming Gervais Danone. The merger creates a larger dairy company with a stronger product portfolio. #merger #dairy
1972 CE
Launch of Bio Yogurt
Danone launches 'Bio' yogurt, one of the first fermented dairy products with added bifidobacteria, precursor to modern probiotic yogurts. This reinforces the health positioning. #health #probiotics
1973 CE
Acquisition of Evian
Danone acquires Evian, a leading French bottled water brand, for a reported 1 billion francs. This marks the company's entry into the water market, a major growth area. #acquisition #water
Acquisition of Evian By Danone - https://www.evian.com/en_int/mountain-of-youth/ (direct link), Public domain, https://commons.wikimedia.org/w/index.php?curid=179128146
1986 CE
Launch of Actimel
Danone introduces Actimel, a probiotic fermented milk drink, in France. The product becomes a global success, popularizing the concept of 'immunity' in dairy. #health #innovation
Launch of Actimel By Pancrat - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=28197455
1987 CE
Acquisition of Bledina
Danone acquires Bledina, a French baby food brand, expanding into infant nutrition. This strengthens the company's presence in specialized nutrition. #acquisition #babyfood
1992 CE
Launch of Activia
Danone launches Activia (known as DanActive in some markets), a probiotic yogurt targeting digestive health. It becomes one of the company's most successful brands globally. #health #yogurt
1996 CE
Initial Public Offering (IPO)
Danone is listed on the Paris Stock Exchange (Euronext) through an IPO, raising capital for growth. The company is initially named Groupe Danone. #finance #ipo
1997 CE
Acquisition of Volvic
Danone acquires Volvic, a French mineral water brand, further strengthening its water division. Volvic is known for its volcanic filtration. #acquisition #water )
Acquisition of Volvic By Tony Webster from Minneapolis, Minnesota, United States - Volvic Natürliches Mineralwasser, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=68594710
1998 CE
Acquisition of Stonyfield Farm
Danone acquires a stake in Stonyfield Farm, an American organic yogurt producer. This entry into the US organic market aligns with health trends. #acquisition #organic
1999 CE
Launch of Danone Communities
Danone establishes Danone Communities, a social business fund to support local entrepreneurial projects in underserved communities, combining business with social impact. #socialbusiness
2003 CE
Expansion into China
Danone forms a joint venture with China Mengniu Dairy, entering the Chinese market. The partnership focuses on dairy products. #expansion #china
2005 CE
Acquisition of Numico (Baby Nutrition)
Danone acquires Numico, a Dutch infant nutrition company, for €12.3 billion, adding brands like Aptamil and Nutricia. This makes Danone a global leader in early life nutrition. #acquisition #nutrition
Acquisition of Numico (Baby Nutrition) By Alf van Beem - Own work, Public domain, https://commons.wikimedia.org/w/index.php?curid=52496930
2007 CE
Divestiture of Biscuit Division
Danone sells its biscuit and cereal division to Kraft Foods for €5.3 billion to focus on dairy, water, and nutrition. This strategic move refocuses the company. #divestiture #strategy
2008 CE
Launch of Danone Waters in Africa
Danone expands its water business into Africa, launching local brands and building bottling plants to tap into growing demand for bottled water. #expansion #africa
2009 CE
Acquisition of Medical Nutrition
Danone strengthens medical nutrition by acquiring a majority stake in Nutricia, a leader in clinical nutrition. This complements the Numico purchase. #acquisition #nutrition
2010 CE
Launch of Danone Manifesto
Danone publishes its 'Danone Manifesto', committing to social and environmental responsibility, including carbon neutrality and sustainable sourcing. #sustainability
2011 CE
Acquisition of Russian Dairy Unimilk
Danone acquires a controlling stake in Unimilk, a Russian dairy company, for €1.4 billion, becoming a market leader in Russia. #acquisition #russia
2013 CE
Launch of Alpro Plant-Based Line
Danone acquires Alpro, a Belgian plant-based food and drink brand, from a private equity firm. This marks a major push into plant-based alternatives. #acquisition #plantbased
2014 CE
Partnership with WhiteWave Foods
Danone forms a joint venture with WhiteWave Foods (US) to market plant-based products like Silk and So Delicious in the US. #partnership #plantbased
2016 CE
Acquisition of WhiteWave Foods
Danone acquires WhiteWave Foods for $12.5 billion, becoming the largest plant-based food company in the world. The deal includes brands like Silk, Alpro, and Vega. #acquisition #plantbased
2017 CE
Emmanuel Faber Becomes CEO
Emmanuel Faber is appointed CEO of Danone, succeeding Franck Riboud. Faber is known for his focus on sustainability and stakeholder capitalism. #leadership #ceo
Emmanuel Faber Becomes CEO By Swaf75 - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=49176348
2018 CE
Launch of 'One Planet. One Health' Strategy
Danone announces its 'One Planet. One Health' vision, integrating environmental and health goals. The strategy aims to make the company carbon neutral by 2050. #sustainability
2019 CE
Centennial Celebration
Danone celebrates its 100th anniversary. The company highlights its legacy of health-focused food and announces new commitments to regenerative agriculture. #anniversary
Mar 1, 2020 CE
COVID-19 Response and Sales Surge
Danone reports increased demand for dairy and plant-based products during the pandemic. The company donates products and funds to food banks and health workers. #covid19
Dec 1, 2020 CE
Announcement of Asset Sales Plan
Danone announces plans to sell €3 billion in assets over two years, including its Chinese dairy stake and some water brands, to refocus on core businesses. #restructuring
Mar 15, 2021 CE
CEO Emmanuel Faber Ousted
Following pressure from activist investors, Danone's board removes CEO Emmanuel Faber. The move comes after disappointing financial performance and a stock price decline. #leadership
May 1, 2021 CE
Appointment of Antoine de Saint-Affrique as CEO
Antoine de Saint-Affrique, former CEO of Barry Callebaut, is appointed as Danone's new CEO. He focuses on portfolio optimization and margin improvement. #leadership
2021 CE
Sale of Mengniu Stake
Danone sells its 9.8% stake in China Mengniu Dairy for about €1.6 billion, exiting the joint venture to focus on other markets. #divestiture #china
2022 CE
Launch of 'Danone Impact' Social Bond
Danone issues a €500 million social bond linked to sustainability goals, including gender equality and regenerative agriculture. #finance #sustainability
2022 CE
Acquisition of US Organic Plant-Based Maker
Danone acquires a minority stake in a US organic plant-based food company, signaling continued investment in plant-based trends. #acquisition
2023 CE
Announced Sale of Stonyfield Farm Stake
Danone sells its remaining stake in Stonyfield Farm as part of a portfolio simplification strategy. #divestiture
2023 CE
Revenue Growth in Emerging Markets
Danone reports strong sales growth in emerging markets, especially in India and Southeast Asia, driven by dairy and protein drinks. #growth #emergingmarkets
Apr 1, 2024 CE
Partnership with Microsoft for AI-Driven Agriculture
Danone partners with Microsoft to use AI and big data to improve sustainable farming practices in its dairy supply chain. #technology #sustainability
2024 CE
New Organization Structure 'Local First'
Danone reorganizes into a 'Local First' structure, decentralizing decision-making to regional business units to improve agility. #restructuring
2025 CE
Current Status as Global Leader in Health-Focused Foods
As of 2025, Danone remains one of the world's largest food companies, with strong positions in dairy, water, plant-based products, and specialized nutrition. It continues to face challenges from inflation and competition. #modern