1988 CE
CP All PCL Founded
CP All Public Company Limited is established as a joint venture to obtain the master franchise for 7-Eleven in Thailand, marking the beginning of the country's convenience store revolution. #business #retail
Chronological Storyline (34 Milestones)
1989 CE
First 7-Eleven Store Opens in Bangkok
The first 7-Eleven store in Thailand opens on Soi Patpong, Bangkok, introducing 24-hour convenience retailing and setting the stage for rapid expansion across the country. #retail #Thailand
1990 CE
CP All Reaches 10 Stores
Within a year, CP All expands to 10 stores across Bangkok, demonstrating strong consumer acceptance and operational scalability. #retail #expansion
1991 CE
Pioneering 24-Hour Convenience
CP All introduces 24-hour store operations, a novelty in Thailand that drives customer loyalty and sets a new standard for retail convenience. #retail #innovation
1992 CE
Expansion Beyond Bangkok
CP All opens its first provincial stores, extending the 7-Eleven brand to major cities across Thailand and paving the way for nationwide coverage. #retail #expansion
1993 CE
Milestone: 50 Stores
CP All reaches 50 7-Eleven stores, solidifying its position in the Thai retail landscape and validating the franchise model's viability. #retail #milestone
1994 CE
Korsak Chairasmisak Joins CP All as CFO
Korsak Chairasmisak, later to become CEO, joins the company as Chief Financial Officer, bringing strategic financial expertise to support growth. #leadership #finance
1995 CE
100 7-Eleven Stores in Thailand
CP All celebrates the opening of its 100th store, reflecting rapid expansion and increasing brand recognition across the country. #retail #growth
1997 CE
Introduction of In-Store Services
CP All begins offering ATM services and bill payment at 7-Eleven outlets, transforming stores into convenient service hubs. #retail #services
1998 CE
CP All Opens 500th Store
The company reaches 500 7-Eleven stores, driven by aggressive expansion and the success of the 24-hour convenience model. #retail #expansion
1999 CE
1,000 Stores Milestone
CP All opens its 1,000th 7-Eleven store in Thailand, cementing its leadership in the convenience store sector. #retail #milestone
2001 CE
Launch of Private Label Products
CP All introduces its own-brand '7-Eleven Select' products, offering customers affordable alternatives and boosting margins. #retail #brands
2003 CE
Korsak Chairasmisak Appointed CEO
Korsak Chairasmisak becomes Chief Executive Officer, spearheading a period of accelerated growth and digital transformation. #leadership #CEO
2003 CE
IPO on the Stock Exchange of Thailand
CP All lists on the SET under the ticker 'CPALL', raising capital for further expansion and increasing corporate transparency. #finance #IPO
By Sry85 - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=82900042
2004 CE
Launch of All Card Loyalty Program
CP All introduces the 'All Card' loyalty program, one of Thailand's first retail loyalty schemes, enhancing customer retention and data analytics. #marketing #loyalty
2005 CE
2,000 7-Eleven Stores
CP All reaches 2,000 stores, doubling its store count in five years through strategic location placement and franchising. #retail #growth
2007 CE
3,000 Stores and First Dividend
CP All surpasses 3,000 stores and pays its first dividend to shareholders, reflecting strong financial health and investor confidence. #finance #dividend
2008 CE
20th Anniversary and Sustainability Index
CP All celebrates 20 years of operations and is included in the SET's Sustainability Index, highlighting its commitment to corporate responsibility. #sustainability #anniversary
2009 CE
Establishment of CP All Foundation
The CP All Foundation is founded to support education, community development, and disaster relief, reinforcing the company's social impact. #CSR #foundation
2010 CE
Launch of All Online E-Commerce Platform
CP All launches 'All Online', enabling customers to order products online with in-store pickup or delivery, pioneering omnichannel retail in Thailand. #ecommerce #digital
2011 CE
5,000 Stores and Fresh Food Focus
CP All opens its 5,000th 7-Eleven and introduces fresh food offerings, including ready-to-eat meals, to meet changing consumer preferences. #retail #food
2012 CE
10-for-1 Stock Split
CP All executes a 10-for-1 stock split to improve liquidity and make shares more accessible to retail investors. #finance #stocksplit
2013 CE
Acquisition of Siam Makro
CP All acquires a 66.1% stake in Siam Makro, a leading wholesale retailer, for THB 180 billion, marking the largest M&A deal in Thai retail history. #M&A #retail
By Patryczek94 - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=2202083
2014 CE
Launch of 7-Eleven Smart Store Format
CP All pilots the '7-Eleven Smart' concept with digital kiosks, self-checkout, and enhanced fresh food sections, driving technological innovation. #technology #retail
2015 CE
6,000 Stores and Mobile App Launch
CP All reaches 6,000 stores and releases the '7-Eleven Thailand' mobile app for promotions and product information, expanding digital engagement. #mobile #app
2016 CE
Partnership with Grab for Delivery
CP All partners with Grab to offer on-demand delivery from 7-Eleven stores, tapping into the growing food delivery market. #partnership #delivery )
By Chainwit. - Own work, CC BY 4.0, https://commons.wikimedia.org/w/index.php?curid=191353141
2017 CE
8,000 Stores and All Pay Mobile Wallet
CP All opens its 8,000th store and launches 'All Pay', a mobile payment solution integrated with the loyalty program, driving cashless transactions. #fintech #mobilepayment
2018 CE
10,000 7-Eleven Stores in Thailand
CP All celebrates the opening of its 10,000th 7-Eleven store, making it one of the largest single-brand retail chains globally. #retail #milestone
2019 CE
Full Acquisition of Siam Makro
CP All acquires the remaining 33.9% stake in Siam Makro, making it a wholly owned subsidiary and consolidating its wholesale business. #M&A #wholesale
2020 CE
Revenue Exceeds THB 500 Billion
CP All reports annual revenue of over THB 500 billion, driven by its expanding store network and diversified business segments. #finance #revenue
2021 CE
12,000 Stores and Covid-19 Adaptation
CP All reaches 12,000 stores and rapidly adapts to the pandemic by enhancing delivery, contactless payment, and safety protocols. #pandemic #adaptation
2022 CE
Automated Warehouse and Robotics Investment
CP All invests in automated distribution centers with robotics to improve efficiency and handle increased e-commerce demand. #logistics #automation
2023 CE
Market Capitalization Exceeds THB 1 Trillion
CP All's market cap surpasses THB 1 trillion, reflecting its dominant position in Thai retail and strong investor confidence. #finance #marketcap
2024 CE
CP All Announces Expansion into Cambodia
CP All announces plans to open its first 7-Eleven store in Cambodia, marking the company's first international expansion beyond Thailand. #expansion #international