Coca-Cola FEMSA is a Mexican multinational beverage company and the largest Coca-Cola bottler by volume in the world. Founded in 1991 as a joint venture between FEMSA and The Coca-Cola Company, it has expanded through strategic acquisitions and listings on the Mexican and New York stock exchanges.
Chronological Storyline (28 Milestones)
1991 CE
Creation of Coca-Cola FEMSA
Coca-Cola FEMSA is established as a joint venture between The Coca-Cola Company and FEMSA, combining their bottling operations in Mexico. #corporate #founding
Creation of Coca-Cola FEMSA By Coca-Cola Femsa - http://www.coca-colafemsa.com/, Public domain, https://commons.wikimedia.org/w/index.php?curid=40549277
1993 CE
Initial Public Offering on BMV
Coca-Cola FEMSA lists on the Mexican Stock Exchange (BMV) under the ticker KOF, raising capital for expansion. #finance #IPO
1994 CE
Expansion into Argentina
Coca-Cola FEMSA enters the Argentine market through acquisition of bottling operations, marking its first international expansion. #international #expansion
1997 CE
Acquisition of Coca-Cola Bottlers in Colombia
Coca-Cola FEMSA acquires bottling operations in Colombia, strengthening its presence in South America. #acquisition #colombia
1999 CE
Joint Venture with The Coca-Cola Company in Guatemala
Coca-Cola FEMSA forms a joint venture to operate bottling plants in Guatemala, entering the Central American market. #jointventure #guatemala
2000 CE
Merger with Panamco Begins
Coca-Cola FEMSA announces a merger with Panamerican Beverages (Panamco), the largest Coca-Cola bottler in Latin America at the time. #merger #panamco
2003 CE
Completion of Panamco Acquisition
Coca-Cola FEMSA completes the acquisition of Panamco for $3.6 billion, becoming the largest Coca-Cola bottler in Latin America by volume. #acquisition #largest
2004 CE
Listing on NYSE
Coca-Cola FEMSA lists American Depositary Receipts (ADRs) on the New York Stock Exchange under ticker KOF, gaining access to international capital. #finance #NYSE
2005 CE
Acquisition of Grupo Tampico
Coca-Cola FEMSA acquires Grupo Tampico, a Mexican bottler, expanding its distribution network in Mexico. #acquisition #mexico
2006 CE
Launch of Sustainability Program
Coca-Cola FEMSA launches its first comprehensive sustainability program, focusing on water stewardship and recycling. #sustainability #environment
2007 CE
Acquisition of Jugos del Valle
Coca-Cola FEMSA acquires Jugos del Valle, a leading juice brand in Mexico and Brazil, diversifying its product portfolio. #acquisition #juice
2008 CE
Entry into Brazil's Northeast
Coca-Cola FEMSA expands into northeastern Brazil through acquisition of bottling assets, strengthening its presence in the region. #brazil #expansion
2009 CE
Launch of KOF Digital Platform
Coca-Cola FEMSA launches a digital platform for distributors and retailers, improving supply chain efficiency. #digital #supplychain
2010 CE
Acquisition of Cervecería Cuauhtémoc Moctezuma's Bottling Operations
Coca-Cola FEMSA acquires the bottling operations of Cervecería Cuauhtémoc Moctezuma, expanding its footprint in Mexico. #acquisition #mexico
2011 CE
Sponsorship of FIFA World Cup
Coca-Cola FEMSA partners with FIFA to serve beverages during the 2010 FIFA World Cup, enhancing brand visibility. #sponsorship #fifa
2012 CE
Acquisition of Grupo Tampico's Remaining Stake
Coca-Cola FEMSA acquires the remaining 50% stake in Grupo Tampico, gaining full control of the bottler. #acquisition #control
2013 CE
Inclusion in Dow Jones Sustainability Index
Coca-Cola FEMSA is included in the Dow Jones Sustainability Index for its corporate responsibility and environmental practices. #sustainability #index
2014 CE
Launch of 'Yo Reciclo' Recycling Program
Coca-Cola FEMSA launches 'Yo Reciclo' (I Recycle) program in Mexico, promoting recycling among consumers. #recycling #environment
2015 CE
Acquisition of Brazilian Bottler Vonpar
Coca-Cola FEMSA acquires Vonpar Refrescos, a major Coca-Cola bottler in Brazil, for $1.8 billion. #acquisition #brazil
2016 CE
Divestiture of Non-Core Assets
Coca-Cola FEMSA sells its stake in the bottling operations of Coca-Cola in the Philippines and other non-core assets to focus on Latin America. #divestiture #strategy
2017 CE
Acquisition of Grupo Unido's Water Business
Coca-Cola FEMSA acquires the water bottling business of Grupo Unido in Argentina, expanding its water portfolio. #acquisition #water
2018 CE
New CEO Appointment
John Santa Maria Otazua is appointed CEO, leading the company through a period of digital transformation. #leadership #CEO
2019 CE
Launch of 'KOF 2.0' Strategy
Coca-Cola FEMSA announces a strategic plan focusing on digitalization, e-commerce, and sustainability. #strategy #digital
2020 CE
COVID-19 Response and Safety Measures
Coca-Cola FEMSA implements safety protocols and supports communities during the COVID-19 pandemic, ensuring supply chain continuity. #pandemic #safety
2021 CE
Investment in Recycling Infrastructure
Coca-Cola FEMSA invests $100 million in recycling plants across Mexico, targeting circular economy goals. #recycling #investment
2022 CE
Acquisition of Brazilian Bottler Refrescos Guararapes
Coca-Cola FEMSA acquires Refrescos Guararapes, a bottler in northeastern Brazil, for $1.2 billion. #acquisition #brazil
2023 CE
Launch of First Net-Zero Plant in Costa Rica
Coca-Cola FEMSA inaugurates its first net-zero carbon emissions bottling plant in Costa Rica, setting a sustainability benchmark. #sustainability #carbonneutral
2024 CE
Expansion of E-commerce Platform
Coca-Cola FEMSA expands its direct-to-consumer e-commerce platform, 'KOF Digital Store,' across Latin America. #ecommerce #digital