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Chrysler

Automotive/ICE brands  •  Curated by Admin Timeline.sg

Chrysler history under Stellantis Group. Origin: USA. Status: Active. Founded in 1925 by Walter P. Chrysler, the namesake American automaker rose to become one of the Big Three, pioneering engineering advancements and enduring multiple corporate mergers to exist today as a brand under the Stellantis umbrella.

Chronological Storyline (20 Milestones)

Jan 5, 1924 CE

Launch of the First Chrysler Car

Walter P. Chrysler launched the Chrysler Six (B-70), featuring advanced engineering like a high-compression engine, full-pressure lubrication, and four-wheel hydraulic brakes. #USA #Independent #HighCompressionEngine Source — Wikipedia:

1926 Chrysler B70 Six at V Retro Auto&Moto Galicia.
1926 Chrysler B70 Six at V Retro Auto&Moto Galicia.
By HombreDHojalata - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=39276448
Jun 6, 1925 CE

Chrysler Corporation Established

Walter P. Chrysler incorporated the Chrysler Corporation, immediately establishing it as a major American automaker by reorganizing the Maxwell Motor Company. #USA #Independent #Unibody Source — Wikipedia:

Title: White House caller. Washington, D.C., Oct. 8. Walter Chrysler, automobile magnate, was a White House caller today. He refused to divulge the nature of his conversation with President Roosevelt. 10/8/37 Abstract/medium: 1 negative : glass ; 4 x 5 in. or smaller
Title: White House caller. Washington, D.C., Oct. 8. Walter Chrysler, automobile magnate, was a White House caller today. He refused to divulge the nature of his conversation with President Roosevelt. 10/8/37 Abstract/medium: 1 negative : glass ; 4 x 5 in. or smaller
By Harris & Ewing, photographer - Library of Congress Catalog: https://lccn.loc.gov/2016872437 Image download: https://cdn.loc.gov/service/pnp/hec/23400/23465v.jpg Original url: https://www.loc.gov/pictures/item/2016872437/, Public domain, https://commons.wikimedia.org/w/index.php?curid=134819540
Jul 7, 1928 CE

Creation of DeSoto and Plymouth

Chrysler expanded its market reach by launching the low-priced Plymouth brand and the mid-priced DeSoto brand to compete directly with Ford and GM. #USA #Independent #Unibody Source — Wikipedia: )

Emblem of the "DeSoto" automobile brand featuring Hernando De Soto
Emblem of the "DeSoto" automobile brand featuring Hernando De Soto
By Unknown author - Cropped from this ad, Public domain, https://commons.wikimedia.org/w/index.php?curid=119452517
Jun 1, 1934 CE

Debut of the Airflow

Chrysler introduced the revolutionary Airflow, pioneering aerodynamic streamlining and the first mass-produced American car with a beam frame and body integration. #USA #Independent #Unibody Source — Wikipedia:

1936 Chrysler Airflow Series C-9 photographed at the Antique Automobile Club of America Museum (AACA) in Hershey, Pennsylvania, by Douglas Wilkinson for www.RemarkableCars.com Copyright 2006 www.RemarkableCars.com
1936 Chrysler Airflow Series C-9 photographed at the Antique Automobile Club of America Museum (AACA) in Hershey, Pennsylvania, by Douglas Wilkinson for www.RemarkableCars.com Copyright 2006 www.RemarkableCars.com
By The original uploader was DougW at English Wikipedia. - Transferred from en.wikipedia to Commons by Undead_warrior., Attribution, https://commons.wikimedia.org/w/index.php?curid=3757596
Mar 1, 1951 CE

Introduction of the Hemi V8

Chrysler launched the 331 cubic-inch FirePower V8 engine, featuring hemispherical combustion chambers that significantly boosted power and efficiency. #USA #Independent #V8Engine Source — Wikipedia:

Early Chrysler Hemi engine in 1957 Chrysler 300C. Photo by User:Morven at the weekly Garden Grove, California car show on Friday, May 21, 2004.
Early Chrysler Hemi engine in 1957 Chrysler 300C. Photo by User:Morven at the weekly Garden Grove, California car show on Friday, May 21, 2004.
By Morven - [1], CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=10576786
Apr 14, 1955 CE

Launch of the 300 'Letter Series'

Chrysler introduced the C-300, America's first 300-horsepower production car, combining luxury with a powerful Hemi V8 to dominate NASCAR racing. #USA #Independent #V8Engine #NASCAR Source — Wikipedia:

******** <a href="https://www.flickr.com/photos/greggjerdingen/collections/72157631550277505/">Click here for more car pictures at my Flickr site.</a> <a href="http://dvs1mn.tumblr.com/" rel="nofollow">Or here for my Car Crazy Tumblr site.</a> <a href="https://twitter.com/DVS1mn" rel="nofollow">Or on Twitter @DVS1mn.</a>
******** <a href="https://www.flickr.com/photos/greggjerdingen/collections/72157631550277505/">Click here for more car pictures at my Flickr site.</a> <a href="http://dvs1mn.tumblr.com/" rel="nofollow">Or here for my Car Crazy Tumblr site.</a> <a href="https://twitter.com/DVS1mn" rel="nofollow">Or on Twitter @DVS1mn.</a>
By Greg Gjerdingen from Willmar, USA - 1964 Chrysler 300 K, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=175394925
Oct 28, 1960 CE

Unibody Construction Across the Lineup

Chrysler became the first of the Big Three to adopt unibody construction across its entire full-size car lineup, starting with the Newport and New Yorker. #USA #Independent #Unibody Source — Wikipedia:

MSRA “BACK TO THE 50′s” 42nd Annual June 19-21, 2015 State Fairgrounds St. Paul Minnesota <a href="https://www.flickr.com/photos/greggjerdingen/collections/72157631550277505/">Click here for more car pictures at my Flickr site.</a>
MSRA “BACK TO THE 50′s” 42nd Annual June 19-21, 2015 State Fairgrounds St. Paul Minnesota <a href="https://www.flickr.com/photos/greggjerdingen/collections/72157631550277505/">Click here for more car pictures at my Flickr site.</a>
By Greg Gjerdingen from Willmar, USA - 1957 Chrysler New Yorker, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=146251121
Apr 18, 1964 CE

Debut of the 426 Hemi Race Engine

Chrysler unleashed the 426 Hemi V8 engine, dominating NASCAR and drag racing with its hemispherical design before its street version arrived in 1966. #USA #Independent #V8Engine #NASCAR Source — Wikipedia:

Sep 19, 1970 CE

Introduction of the E-Body Challenger

Chrysler entered the pony car market with the Dodge Challenger and Plymouth Barracuda, offering the legendary 426 Hemi and 440 Six Pack engines. #USA #Independent #V8Engine #NASCAR Source — Wikipedia: )

May 1, 1978 CE

Lee Iacocca Joins Chrysler

Former Ford president Lee Iacocca was hired as Chrysler's CEO to save the struggling company from bankruptcy amid severe financial losses. #USA #Independent #Independent Source — Wikipedia:

O presidente da Ford Motor Company Lee Iacocca (à esquerda) durante visita ao governador de São Paulo Laudo Natel. Imagem do acervo iconográfico do Arquivo Público do Estado de São Paulo, código BR APESP SEGOV ICO NEG 3900 05.
O presidente da Ford Motor Company Lee Iacocca (à esquerda) durante visita ao governador de São Paulo Laudo Natel. Imagem do acervo iconográfico do Arquivo Público do Estado de São Paulo, código BR APESP SEGOV ICO NEG 3900 05.
By João Tavares de Medeiros (government press official) - Arquivo Público do Estado de São Paulo, Public domain, https://commons.wikimedia.org/w/index.php?curid=97400955
Jan 1, 1983 CE

Invention of the Minivan Segment

Chrysler revolutionized the automotive market with the launch of the Dodge Caravan and Plymouth Voyager, creating the modern minivan segment. #USA #Independent #Unibody Source — Wikipedia: )

Aug 5, 1987 CE

Acquisition of American Motors

Chrysler purchased American Motors Corporation (AMC), acquiring the Jeep brand and forming the Jeep-Eagle division, bolstering its SUV lineup. #USA #Independent #Unibody Source — Wikipedia:

American Motors logo
American Motors logo
By American Motors Corporation - Own work, Public domain, https://commons.wikimedia.org/w/index.php?curid=20332737
Jan 6, 1992 CE

Debut of the LH Platform Cars

Chrysler introduced the cab-forward design with the Chrysler Concorde, Dodge Intrepid, and Eagle Vision, revolutionizing interior space and aerodynamics. #USA #Independent #Unibody Source — Wikipedia:

1994 Dodge Intrepid, photographed in Cross Village, Michigan.
1994 Dodge Intrepid, photographed in Cross Village, Michigan.
By Crazytales - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=2634489
May 7, 1998 CE

Daimler-Benz Merger of Equals

Chrysler merged with Daimler-Benz in a $36 billion deal, forming DaimlerChrysler AG, though it was later revealed to be an acquisition in practice. #USA #DaimlerChrysler #Unibody Source — Wikipedia:

Mercedes-Benz Complex : Central Headquarters of the Automotive Company inside the Stuttgart-Untertuerkheim Factory.
Mercedes-Benz Complex : Central Headquarters of the Automotive Company inside the Stuttgart-Untertuerkheim Factory.
By User:Enslin - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=851097
Apr 14, 2004 CE

Revival of the 300 with Hemi Power

Chrysler launched the rear-wheel-drive 300C, featuring a modern 5.7L Hemi V8 and bold styling, becoming a massive commercial success. #USA #DaimlerChrysler #V8Engine Source — Wikipedia: )

Aug 3, 2007 CE

Cerberus Capital Buys Chrysler

DaimlerChrysler sold 80.1% of Chrysler to Cerberus Capital Management, renaming it Chrysler LLC just before the global financial crisis. #USA #Independent #V8Engine Source — Wikipedia:

Chrysler World Headquarters and Technology Center
Chrysler World Headquarters and Technology Center
By ajay_suresh - Chrysler World Headquarters and Technology Center, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=108578687
Jun 10, 2009 CE

Fiat Acquires Bankrupt Chrysler

Following a government-led bankruptcy restructuring, Fiat S.p.A. acquired Chrysler's assets, forming Chrysler Group LLC and saving the brand. #USA #FiatChrysler #Unibody Source — Wikipedia:

Oct 12, 2014 CE

Formation of FCA

Fiat fully acquired the remaining shares of Chrysler, merging the two companies into Fiat Chrysler Automobiles (FCA), a global automotive powerhouse. #USA #FiatChrysler #Unibody Source — Wikipedia:

Fiat Chrysler Automobiles logo
Fiat Chrysler Automobiles logo
By Fiat Chrysler Automobiles, Public domain, https://commons.wikimedia.org/w/index.php?curid=57169417
Jan 16, 2021 CE

Merger Forms Stellantis

FCA merged with PSA Group to form Stellantis, making Chrysler a brand within the world's fourth-largest automaker by volume. #USA #Stellantis #Unibody Source — Wikipedia:

Apr 5, 2023 CE

Wind Down of the 300 Sedan

Stellantis announced the end of production for the Chrysler 300, leaving the Pacifica minivan as the brand's sole ICE model as it transitions to electrification. #USA #Stellantis #V8Engine Source — Wikipedia: )