Dec 1, 1999 CE
Allegro Founded
Allegro.pl was founded in December 1999 by a group of Polish entrepreneurs including Rafał Krzanowski, Aron Roszkowski, and others. Initially modeled after eBay, it started as an online auction platform. )
Chronological Storyline (45 Milestones)
Feb 1, 2000 CE
First Transaction on Allegro
The first successful transaction on Allegro.pl took place in February 2000, marking the beginning of its operations. The platform quickly gained popularity among Polish internet users. )
2002 CE
Allegro Becomes Market Leader
By 2002, Allegro had become the leading e-commerce platform in Poland, surpassing competitors. It introduced new features like fixed-price listings and payment integration. )
Apr 1, 2005 CE
Acquired by QXL Ricardo
In April 2005, Allegro was acquired by QXL Ricardo plc, a UK-based online auction company, for approximately $50 million. This marked the first major ownership change. )
2006 CE
Launch of Allegro Pay (Płatności Allegro)
Allegro launched its own payment system, initially called Płatności Allegro, later rebranded as Allegro Pay. This facilitated secure transactions on the platform. )
2007 CE
Rafal Krzanowski Steps Down as CEO
Co-founder Rafał Krzanowski stepped down as CEO, succeeded by Aron Roszkowski. The company continued to expand its user base and product offerings. )
2008 CE
Allegro Group Acquired by Naspers
In 2008, Naspers (now Prosus), a South African global internet and media group, acquired Allegro Group (which included Allegro and other assets) for about $1.5 billion. )
2009 CE
Launch of Allegro Smart! (Allegro Smart) Program
Allegro launched a subscription-based loyalty program, initially called Allegro Smart, offering free shipping and other benefits for a monthly fee. )
2010 CE
Introduction of Allegro B2B Platform
Allegro expanded into business-to-business (B2B) e-commerce with a dedicated platform for wholesale transactions. )
Jul 1, 2011 CE
Acquisition of Ceneo.pl
Allegro acquired Ceneo.pl, a leading Polish price comparison website, strengthening its position in online shopping. )
2012 CE
Launch of Allegro Mobile App
Allegro released its first mobile application for iOS and Android, enabling users to buy and sell directly from smartphones. )
2013 CE
Allegro Reaches 10 Million Registered Users
The platform surpassed 10 million registered users, highlighting its dominance in the Polish e-commerce market. )
May 1, 2014 CE
Acquisition by MIH Allegro (Naspers Restructuring)
As part of Naspers restructuring, Allegro was transferred to MIH Allegro, a subsidiary, to streamline operations. )
2015 CE
Introduction of Allegro Express Delivery
Allegro launched a fast delivery service in partnership with courier companies, offering next-day delivery for many items. )
2016 CE
Allegro Group Acquisition of Wakacje.pl
Allegro Group acquired Wakacje.pl, a Polish travel booking platform, diversifying into the travel sector. )
Feb 1, 2017 CE
Allegro Becomes Part of the Allegro.eu Group
The company restructured, creating Allegro.eu as the holding company for Allegro and its subsidiaries, preparing for potential IPO. )
2017 CE
Launch of Allegro Smart! (Smart! Program Revamp)
Allegro revamped its Smart! loyalty program, offering free shipping on millions of items and exclusive deals. )
Mar 1, 2018 CE
Acquisition of Eobuwie.pl and Modivo
Allegro acquired Eobuwie.pl and Modivo, leading Polish online shoe and fashion retailers, expanding its fashion segment. )
Aug 1, 2018 CE
Allegro Launches Allegro Finance
Allegro introduced financial services including loans for sellers and installment payments for buyers through Allegro Finance. )
Jun 1, 2019 CE
Allegro's Gross Merchandise Value (GMV) Exceeds €10 Billion
Allegro's annual GMV surpassed €10 billion, underscoring its massive scale and market leadership in Central Europe. )
Sep 1, 2019 CE
Acquisition of Czech Marketplace AAAPOP
Allegro acquired AAAPOP, a Czech online marketplace, as part of its international expansion strategy. )
Apr 28, 2020 CE
Allegro.eu Successfully Completes SPAC Merger with MCI
Allegro.eu agreed to merge with MCI, a special purpose acquisition company, to list on the WSE, but later opted for a traditional IPO. )
Oct 12, 2020 CE
Allegro.eu IPO on Warsaw Stock Exchange
Allegro.eu debuted on the Warsaw Stock Exchange (WSE) with an IPO valuing the company at around €11 billion, becoming the largest IPO in Poland's history. )
Dec 1, 2020 CE
Allegro Joins WIG20 Index
Following its IPO, Allegro was included in the WIG20 index, the benchmark index of the Warsaw Stock Exchange's 20 largest companies. )
Mar 1, 2021 CE
Launch of Allegro in Czech Republic (Allegro.cz)
Allegro expanded to the Czech Republic with a localized marketplace, Allegro.cz, increasing its international presence. )
Jun 1, 2021 CE
Allegro Acquires Mall Group and WE|DO
Allegro announced the acquisition of Mall Group, a leading Czech e-commerce platform, and WE|DO, a logistics company, for €1.1 billion, strengthening its Central European footprint. )
Sep 1, 2021 CE
Allegro Smart! Reaches 5 Million Subscribers
The Allegro Smart! loyalty program reached 5 million active subscribers, driving customer retention and repeat purchases. )
Jan 1, 2022 CE
Integration of Mall Group and WE|DO Completed
Allegro completed the integration of Mall Group and WE|DO, creating a unified cross-border e-commerce platform in Central Europe. )
May 1, 2022 CE
Allegro Launches Allegro Pay for Sellers
Allegro expanded its financial services by offering a credit line for sellers based on their transaction history. )
Aug 1, 2022 CE
Allegro Reports First Half 2022 Revenue of €1.2 Billion
Allegro reported strong financial results for H1 2022, with revenue reaching €1.2 billion, driven by growth in Poland and Czech Republic. )
Nov 1, 2022 CE
Allegro Launches Marketplace in Hungary
Allegro expanded to Hungary, launching a localized version to tap into the Central European market. )
Feb 1, 2023 CE
Allegro Acquires Retailer ePrice
Allegro acquired ePrice, an Italian electronics retailer, as part of its strategy to expand into Southern Europe. )
Jun 1, 2023 CE
Allegro Smart! Launches in Czech Republic
Allegro introduced its Smart! loyalty program in the Czech Republic to boost customer engagement. )
Sep 1, 2023 CE
Allegro Reports Record GMV of €14 Billion for FY2022
Allegro announced its full-year 2022 financial results, with a record GMV of €14 billion, solidifying its market dominance. )
Dec 1, 2023 CE
Allegro Introduces AI-Powered Product Recommendations
Allegro deployed AI and machine learning algorithms to enhance product recommendations and personalize the shopping experience. )
Mar 1, 2024 CE
Allegro Acquires Slovenian Marketplace BOOM
Allegro acquired BOOM, a Slovenian e-commerce platform, further expanding its Central European presence. )
May 1, 2024 CE
Allegro Announces Partnership with Google Cloud
Allegro partnered with Google Cloud to improve its infrastructure and leverage data analytics for business growth. )
Aug 1, 2024 CE
Allegro's Active Users Reach 15 Million
The platform reported 15 million active buyers across its markets, highlighting sustained growth and engagement. )
Oct 1, 2024 CE
Allegro Launches Same-Day Delivery in Warsaw
Allegro introduced same-day delivery in select Polish cities, including Warsaw, as part of its logistics upgrades. )
Dec 1, 2024 CE
Allegro Listed in FTSE All-World Index
Allegro's shares were added to the FTSE All-World Index, reflecting its international investor appeal. )
Feb 1, 2025 CE
Allegro Acquires E-commerce Platform EshopWorld
Allegro acquired EshopWorld, a cross-border e-commerce solution provider, to enhance its international selling capabilities. )
Apr 1, 2025 CE
Allegro Reports 2024 Revenue of €2.5 Billion
Allegro announced its 2024 annual results, with revenue exceeding €2.5 billion, driven by strong performance in Poland and international markets. )
Jul 1, 2025 CE
Allegro Launches Marketplace in Romania
Allegro expanded to Romania, entering the second largest e-commerce market in Central and Eastern Europe. )
Sep 1, 2025 CE
Allegro Introduces Allegro One Box (Parcel Locker Network)
Allegro launched its own parcel locker network, Allegro One Box, to provide convenient delivery options and compete with InPost. )
Nov 1, 2025 CE
Allegro Reaches 20 Million Active Users
The platform reached 20 million active buyers across its markets, reinforcing its position as the leading e-commerce platform in the region. )